7 Tips for Better Advertising Using a Vehicle QR Code

Transportation is integral to any business, whether transporting raw materials or delivering final goods, and a vehicle QR code can help companies manage this system better. 

Using vehicles for advertisement has many advantages—size and mobility, for instance. But more than that, QR codes for vehicle advertisements are not practiced by many.

So if you see this as an opportunity to be a step ahead, you’re more likely to achieve your goals. Make vehicles more useful with QR codes.

7 Ways to advertise thru QR codes on vehicles

Increase website traffic

You can display a QR code on car exterior of automobiles as a mobile-friendly substitute for more conventional advertising tactics.

A pizza delivery service, for instance, might use QR codes on their vehicles to send customers to their website, where they could place orders or identify the nearest location.

Redirect to a landing page

For users to get additional details about a product or service, QR codes can direct consumers to a specific landing page or website.

A car shop, for instance, might use QR codes to link customers to product pages with further details about the vehicles they sell.

Offer deals

Customers who scan your QR code on car can receive a discount or other promotions.

A clothes retailer, for instance, might put retail QR code on the sides of their delivery trucks in exchange for a discount on future purchases.

Interactive experience

Customers can participate in sweepstakes or contest with the help of QR codes. Hotels might use QR codes on their shuttle buses to promote sweepstakes for a free night’s stay, for instance.

Social media boosting

Customers may get additional information about a business and engage with it through QR codes that direct them to their mobile app or social media website.

A real estate agency, for instance, might put QR codes on corporate vehicles to drive interested parties to their social media profiles, where they could learn about available properties and upcoming open houses.

Events promotions

You can drive customers to a page where they can sign up for a special event or learn more about an offer using a QR code. Promo vehicles for a concert venue, for instance, may use QR codes that link users to information about forthcoming shows and ticket sales.

Referral campaign

You can redirect consumers to a recommendation page to increase awareness of a referral program.

For example, an insurance company could place QR codes on their company cars, directing customers to a page where they can refer friends and family and earn discounts on their insurance policy.

Your vehicle QR code for advertisement

Here is a step-by-step guide on how to create a QR code:

  1. Go to a QR code generator website such as Free QR Code Generator.
  2. Choose the type of information you want to encode in the QR code. It could be a website URL, text message, phone number, email, or other data types.
  3. Depending on the option you choose in step 2, input the information in the appropriate field. For example, enter the URL in the “Website URL” field if you want to encode a website URL.
  4. Click on “Create QR Code”
  5. On the next page, you can customize the appearance of the QR code, such as the color and size, and add a logo if you wish.
  6. Download the QR code in the desired format (PNG, JPG, PDF, SVG, etc.)
  7. Print the QR code or display it prominently where more users want to scan it.
  8. It’s important to note that to ensure the QR code is readable and scannable, it should be at least 3cm x 3cm and with good contrast between the QR code and the background. Make sure to perform a test-scan.
  9. You can also include a call-to-action (CTA) on the landing page that directs visitors to take a specific action, such as visiting a website, filling out a contact form, or making a call.

Best practices in making your QR code

  1. The QR code should be big enough to be easily scanned but not so big that it distracts from the message. 
  1. The QR code and the background should both have high-contrast colors. It will make the code scannable.
  1. Use a CTA like “Scan here for more information” next to the QR code to encourage them to do that. You can make people more entice to scan the code after reading this.
  1. Ensure the QR code works and links to the correct location before distributing it widely.
  1. Make use of a QR code that can be updated even after you print it—that is, dynamic QR codes. It is helpful if you want to send customers to various promotions after some time.
  1. If you want to raise awareness of your business and make the QR code more visually appealing, consider placing a logo or branding on it.
  1. Since users scan using their mobile devices, your code should be mobile-friendly.
  1. It is essential to maintain a fresh and current site. If the QR code is supposed to link to a website, that website better is up-to-date, accurate, and user-friendly.
  1. Keep tabs on the number of scans with a QR code tracking service to gauge the code’s efficacy.

Industries that can use vehicle QR code

Automotive Industry

In automitives, QR codes on vehicles can advertise and promote new models or special deals.

By scanning the QR code, customers can quickly access information about a specific vehicle, such as pricing, features, and inventory availability. They can also schedule test drives or request more information.

Transportation Industry

You can use QR codes on vehicles, such as buses and trains, to provide passengers with information about routes, schedules, and stops to uplift the transportation industry.

They can use QR codes to promote public transportation and encourage people to use it instead of driving.

Advertising Industry

It's no surprise for the advertising industry to use displays and ads QR code, in fact they have been using these for quiet some time.

For example, a company that provides mobile car detailing services could place QR codes on their vehicles to advertise their services and allow customers to book appointments easily.

Similarly, a real estate agency could place QR codes on their vehicles to promote their listings and allow potential buyers to access more information about properties.

Advertise with vehicle QR code

Your vehicles can now help with your marketing, promotions, and brand awareness strategies, and QR codes make it easier to achieve that.

Start advertising your brand with a QR code for vehicle today and see how far your advertisements can go. 

Visit the Free QR Code Generator online and sign up for an account. Start a QR code campaign now.