Did you know that you can monitor the performance of your campaigns through QR code tracking?
This feature is automatically part of your dynamic QR code solutions. You can monitor your QR code through the account dashboard.
The dashboard also allows you to edit your QR code data and redownload your QR code. It also provides a comprehensive tracking report about your QR code.
Create a QR code from a free QR code generator to check out how tracking works with it.
The Trackable QR Codes
Peg: Show a dynamic QR code and its highlight traits
Dynamic QR codes are also known as trackable QR codes. This notion comes from the fact that they allow users to track their QR code scan metrics.
But how do dynamic QR codes become trackable? Well, it lies in their ability to monitor the number of scans, unique scans, and location of the scans.
Apart from that, dynamic QR codes are still editable even after you have created and deployed them. It only means that you can change the content of your QR code despite having distributed it.
The Untrackable QR Codes
The untrackable QR codes are the static ones. They are permanent and fixed. Whatever data you embed in them stays there forever.
Between static vs. dynamic QR code, static ones don’t have a tracking feature. There is no way for users to monitor how these codes are performing. Static QR codes are not trackable because they do not use a redirect URL.
So, if you’re planning to create a campaign that requires tracking and monitoring, static QR codes are surely not for you.
What are the Metrics of Tracking?
- Operating system
The metric for the type of device used to scan the code (iOS, Android, etc.)
- Location (city & country)
Tells the location of the scanner
- Total number of scans
Shows the total number of scans
- Time (month, day, hour)
Tracks the time of day, day of the week, and month of the scans
What are the benefits of Tracking QR codes?
Tracking your QR code performance is a great way to improve future campaigns and increase the return on investment. More specific benefits are as follows:
- Identify which campaign is working.
Tracking QR codes allow you to decide which campaigns are doing good for your business and which aren’t. This will help you decide on what campaigns to continue and what to discard.
Discarding nonworking campaigns can help you focus on more important QR codes that drive traffic and money to your business.
- Get to know your market.
Data from tracking allows you to identify who your target market is. By checking on the devices used or the location of scanners, you can focus on them more or strategize to cater to other markets.
- Analyze the devices used
Devices used in scanning your QR code can also be another way to identify your market. For electronic companies, it will help them create more innovative features to match the majority of their scanner.
- Demographics of scanners
Peg: Show the location analytics of scanners
Tracking the location of the scanners lets you identify what country or race should be your focus and set your priorities. By doing so, you’ll be able to expand your market even more.
- Measures ROI
Your ROI and the number of scans will hint if the two have a direct relationship. You can then tell whether your QR code campaign contributes to your revenue.
How to Use A/B Testing
By contrasting two campaign variants, A/B testing can reveal which one performs better. You may use A/B testing with QR code campaigns by making two codes with slightly different information and comparing the results.
When conducting A/B testing, you should make two versions of a campaign with a single difference between them.
This could be anything from the font to the QR code size to the QR codes color. You can show both to a representative sample of the target audience to assess which version is more successful.
How to Create A QR Code
This is the general steps to create a QR code using a QR code generator:
- Get yourself a QR code generator. There are many available QR code generators online, but we highly suggest using the Free QR Code Generator.
- Choose a solution. There are various solutions that you can choose from, pick the one that will address your needs.
- Provide the necessary data. You must provide this data to push through with the process.
- Generate the QR code.
- Customize QR code. You can add colors, change eye and frame shapes, add logo and even a call to action statement.
- Test your QR code before sharing it to make sure it’s working.
- Download, print, and deploy your QR code.
Track Your QR Code And Gain An Advantage
QR codes are proven effective marketing and advertising tool for many brands—big or small. No wonder many desires to try using one today.
But understanding deeper, the QR code features make them very suitable for almost all industries, especially their ability to track metrics.
Data gathered from tracking are all significant in making wise decisions and strategies for a campaign.
If you want your QR code campaign to be successful, you must also invest in learning how to interpret this data.
Excited to explore the tracking world of QR codes? Visit the Free QR Code Generator today and sign up for the dynamic QR code solutions today.