A museum QR code is an innovative digital tool used in museums and other cultural institutions to provide visitors with additional information about an exhibit or artwork.
This QR code can redirect users to different information to help create a better museum tour experience, whether audio, visuals, links, or other files; QR codes can hold them.
Museums can highly benefit from the use of QR codes. Curious about how this works? Keep reading to learn about the creative uses of QR codes and how you can use a free QR code generator to make one.
- What are QR codes, and how do they work?
- 7 Ways to use QR codes in museums
- How to make QR codes for museums
- Advantages of using QR codes in museums
- Bring museum tours to the next level with QR codes
What are QR codes, and how do they work?
QR code marketing is relevant today, as well as in retail and education, but you can also use them in the arts and educational fields like museums.
You may be familiar with how QR codes look by now. They are these 2-dimensional barcodes with different patterns.
QR codes are more advanced than the typical barcodes on the packaging because they can hold different data types, such as audio, visuals, links, files, and more. It makes the QR code flexible and suitable for almost all needs.
The best thing about QR codes is that it’s easy to use. All you need is a smartphone with a QR code scanner. Simply hover your device on a QR code, and it will display the embedded data in split seconds.
7 Ways to use QR codes in museums
You can place QR codes throughout a museum to provide visitors with access to virtual tours of the exhibits.
It allows visitors to explore the museum at their own pace and learn more about the displayed pieces. By doing so, you get to provide visitors with the solitude they need while still learning.
Audio guides are also excellent for exhibits, as only some are fond of reading.
These audio guides can be in multiple languages and can be used to supplement the information provided by museum staff. Foreigners will enjoy learning without needing to add staff to discuss things with them.
If you want your visitors to enjoy their museum tour, you can create interactive exhibits that allow visitors to engage with the pieces on display in new and exciting ways.
For example, art galleries QR code next to a painting could trigger a virtual reality experience that allows visitors to explore the artwork in greater detail.
Social media integration
QR codes can encourage visitors to share their experiences on social media. For example, a QR code next to a piece could trigger a pre-written tweet or Instagram post that visitors can easily communicate with their followers.
Access to additional resources
You can also give access to additional resources to visitors using QR codes, such as research papers, videos, and images related to the pieces on display.
Some keen visitors would love extra readings and appreciate you giving them future references.
Museum tours can be boring sometimes, but QR codes can add a layer of gamification to a museum experience. Visitors could scan QR codes to complete challenges, unlock achievements, and earn rewards.
The best part about that is that visitors can carry it with them if they save an image of that QR code. They get to share with others the educational game you’ve created.
Museums can use QR codes to gather feedback and suggestions from visitors. For example, a feedback QR code next to a piece could trigger a survey asking visitors to rate the work or provide suggestions for future exhibits.
How to make QR codes for museums
Start by selecting a free QR code generator tool. Many options are available online, such as the Free QR Code Generator.
Choose the type of data you want to redirect users to. Some standard options include text, URL, email, phone number, and vCard (a digital business card).
Upload or input the data you want to include into the QR code maker. For example, if you create a QR code that links to a virtual tour of an exhibit, you would enter the tour URL into the generator.
Then customize the design of the QR code. Some generators allow you to change the color and add a logo to the code. Even change the eye shape and frames.
Test the QR code to ensure it works correctly by scanning it with a QR code reader on a mobile device.
Print the QR code next to its corresponding exhibit piece, posters, and even online museum accounts.
Regularly check the QR code and update it whenever the information is outdated.
Keep track of the usage of the QR code and measure the engagement using analytics tools or QR code tracking software.
It’s also essential to ensure that you place your QR codes in a visible and well-lit area so visitors can easily find and scan them.
Advantages of using QR codes in museums
Use QR codes to create interactive exhibits encouraging visitors to engage with the pieces on display in new and exciting ways.
It can lead to a more immersive and memorable museum experience for visitors.
QR codes allow visitors to access information about exhibits quickly and easily, eliminating the need for visitors to carry printed materials or wait for a museum staff member to provide information.
You can also create a language-friendly environment by providing information in multiple languages, making the museum experience more accessible for visitors who do not speak the primary language of the museum.
QR codes are a cost-effective way to provide visitors with information and resources. Compared to traditional audio guides or printed materials, they do not require additional staff or resources to maintain.
Visitors can gain a deeper and more thorough knowledge of the content they’re interested in by employing tracking software for QR codes to assess engagement and use.
Social media integration
QR codes can encourage visitors to share their experiences on social media, increasing the museum’s visibility and reach.
Access to additional resources
You can provide visitors with QR codes to access additional resources such as research papers, videos, and images related to the pieces on display, enhancing the visitor’s learning experience.
Bring museum tours to the next level with QR codes
Since almost all industries already use QR codes in their processes, in no time, QR codes for museums will also be a thing.
Before you run out of creative ideas to make museum tours convenient and fun for your visitors, start incorporating QR codes now!
Visit the Free QR Code Generator online and sign up for an account. Check out the different solutions you can use or ask customer service for more queries.