How QR Codes on Flyers and Brochures Help Businesses
A flyer and brochures QR code on promotional materials allows businesses to provide more details about a specific product or service.
This strategy gives conventional marketing materials a new look—it’s aesthetically pleasing and holds a lot of data for such a small footprint!
Scanning this QR code can take customers to any website or landing page and provide an image, video, or even a file related to your business or product.
Learn how to make a QR code-powered marketing campaign on flyers and brochures with Free QR Code Generator and boost the reach of your business, products, and services.
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What is a QR code flyer, brochures, and posters?
QR codes should be a part of your printed marketing campaigns for several reasons. Check out some of them below:
Integrate QR codes into any print materials easily
QR codes work well with both online and printed media, so integrating them shouldn’t be a big challenge for businesses.
The best thing about these codes, however, is that these codes offer plenty of room for customization! Businesses can design a QR code to match the poster’s design and branding. Just make sure to use a free QR code generator that offers this feature.
This feature gives businesses the capability to add elements to materials without worrying about damaging their overall aesthetics, keeping the balance between function and design.
Cut on ad spending and minimize marketing efforts
Most businesses reprint posters and flyers if there are changes or updates in their products or services. However, they can actually update information without ever reprinting a piece with a QR code for brochure.
To enable this feature, make sure to use a dynamic QR code. These codes should also contain the necessary information and can be updated even after generating or printing them in a flyer or poster.
And to boost the effectiveness of your retail QR code campaign, position the poster in a crowded place or area where people can easily see and scan the code. Passersby can even take a photo of the code and re-scan it at any time.
Another great thing about this is that there’s no need to replace this dynamic QR code for a new campaign, as it comes with an edit feature. What this means is that businesses need not to generate new codes or reprint materials.
Offer flexibility to store multiple data forms
Flyer QR codes, as simple as they look, can hold a lot of information, including texts to files. They are a very valuable addition to your marketing materials.
Through these QR codes, customers can experience a unique marketing campaign, offering more than just text or static images. Customers then, make more-informed choices, contributing to your credibility and giving you an edge over others.
Track and monitor flyer and brochures QR code performance
QR codes come with tracking features, making them a great tool for monitoring the performance and effectiveness of campaigns.
Some data points offered in this feature are the number of scans, time and date of scanning, location of scanners, and the devices used.
Using these data points, you can already picture out who your market is.
Get for free and leverage upgradability anytime
Creating a flyer with QR code is affordable and free! Yes, you’ve read that right.
Static QR codes are completely free! No need to pay for anything; no subscriptions are needed, too. However, these types of QR codes come with one major limitation: you cannot edit their content once generated and printed.
On the other hand, dynamic QR codes are only free for the first time you use them. Under the freemium version, users can enjoy up to three (3) dynamic QR codes without fees. Sounds like a deal especially for beginners in QR code-based marketing, right?
Aside from a flyer and brochures, these dynamic codes are also effective as a store window QR code! Keep the code and reuse it over and over again, without having to repaint or reinstall a new store design.
Applications: How to use flyer and brochures QR code
Interested in using QR codes and integrating them into your printed marketing materials? Here’s how to use these codes to boost your business visibility and drive sales.
Share product details
Manufacturing businesses can promote their products using a QR code, providing their audience with more comprehensive information about these items.
QR codes can hold data that don’t fit in a flyer, brochure, or even product packaging due to limited dimensions. For instance, a beauty company can share the ingredients and what these ingredients are for in cosmetic product packaging.
For consumables like food or drinks, manufacturers can share the source or health benefits of these products. Transparency and honesty means a lot to many buyers, earning you loyal customers in the long run.
Send out survey collection link
Using a flyer and brochures QR code is a great method for collecting and gathering feedback from customers without the need to send out survey forms through other channels like email or SMS.
For this specific purpose, businesses can use a Google Form QR Code. Simply create a survey form, save the link, and then convert it into a product packaging QR code, for example. Add this to your printed materials and wait for the responses to flood in.
This strategy cuts down on cost allocation when distributing survey forms. Moreover, it’s more convenient for customers to simply use their smartphones and answer the survey at their most convenient time.
Flyer QR code for authenticity and verification
Time and time again, QR codes have been proven to be effective tools for verification and authenticity checks. In fact, many luxury brands are even using these codes to keep their customers away from purchasing counterfeited items.
For businesses with niche products, add a file QR code to each item. Scanning this code redirects customers to details, like manufacturing date, batch number, authenticity certificate, or any indication that ensures the item’s authenticity.
Host customer loyalty programs
Customer loyalty programs are an excellent avenue to entice customers and audiences to engage with your business.
For example, customers can cut out magazine QR codes, which can serve as a discount voucher to be presented upon check-out or added as a point in their accounts. Strategies like this encourage customers to be consistently engaged with your brand.
Link a QR code for brochure to tutorial videos
Tutorial videos are very in demand, especially for electronic products. While written instructions are still effective, they’re not always enough to guide buyers.
Using a URL QR code, however, customers have visual guides and representations of how the item works.
Boost foot traffic through location-sharing
It’s best if you give customers the exact pinned location of your shop. As such, scanning the QR code on a pamphlet or flyer instantly directs them to the correct direction, making it easier to find your physical store.
Increase social media visibility
Adding a social media QR code to a poster about the brand increases the chances of boosting your followers across different platforms.
Luckily, dynamic QR codes can hold multiple social media links—that’s one code for all your social sites!
How do I convert a brochure to a QR code using Free QR Code Generator
If you wish to create a QR code for your flyers or convert a brochure into a QR code, there are only seven steps that you must follow:
1. Go to Free QR Code Generator website.
2. Click on the More button, then drag and drop to click the file QR code solution. You will be led to sign up for an account, it’s free, so just sign up to enjoy various dynamic features.
3. Attach your brochure file; just make sure that your file is one of the supported formats by the QR code generator.
4. Click the generate QR code button.
Pro Tip: We recommend you choose the dynamic QR for an editable and trackable QR code. Want to create one for free? Sign up for a free account—no credit card details required!
5. Customize your QR code. Play around with the available custom options; you can make your QR code as unique as you can.
6. Test your QR code for any scanning errors by scanning it first on your device.
7. Download your QR code and edit to your poster or flyer layout, then print.
Reinventing print media with the QR code magic
With a flyer and brochures QR code, businesses can enhance the quality and performance of their printed marketing materials.
QR codes add a touch of technology, closing in the gap between offline and online marketing strategies. Even this simple strategy can eventually lead to brands to bigger markets and bring in more sales in the long run.
If you’re still not convinced, you’re missing out on the best opportunity. Visit Free QR Code Generator today and check out its curated solutions.
