Best Use Cases of E-Commerce QR Code for 2024

Whether you’re selling merchandise, offering quick access to product deliveries, or implementing marketing strategies, integrating an e-commerce QR code is a smart way to make your products or services manageable and saleable.

And because it offers convenience, the technology makes it easier to improve overall customer satisfaction and lessen negative purchasing experiences.

Now, if you think it’s nice to add QR code-based services to your e-commerce business, here’s a guide for you. Read more below on how QR codes can impact your online business, and get introduced to the best free QR code generator you can use.

Table of Contents

    1. Ways to use QR codes in e-commerce: A Free QR Code Generator guide
    2. Benefits of using an e-commerce QR code
    3. How to create parcel QR codes for e-commerce
    4. Elevate e-commerce strategies with QR code marketing ideas
    5. FAQs

Ways to use QR codes in e-commerce: A Free QR Code Generator guide

To give you ideas on QR code integration for e-commerce and online shopping, here are some of the best uses you may also try:

Product reviews

Customers can read and leave product reviews on a dedicated page by scanning the 2D barcode. Access to the online review or feedback page is at their fingertips, which help them make better purchasing decisions.

You can have a dedicated section for product reviews on your website or register to online review platforms, embed the link to your QR code solution, and deploy the codes along with your marketing materials.

Product information

Products using QR codes can have additional information available to customers on the package or in-store displays.

Scanning this type of e-commerce QR code redirects users to a webpage detailing the product's features, characteristics, and user ratings. As a result, your potential buyers will be able to make better-informed purchases.

Discounts and coupons

Your customers can use QR codes to receive coupons and deals they can redeem at the register. It can motivate clients to buy and ultimately boost revenue.

Customers can access these QR codes through email, in-store or storefront displays, posters, flyers, and brochures. That way, the redemption process for discounts and coupons will be seamless and trackable.

Loyalty programs

Implement loyalty programs using QR codes. Customers can earn rewards for making purchases or referring friends, which can help increase customer loyalty and repeat business.

Keeping customers is crucial as they form part of your overall market and could be a trigger to attract new customers.

Payment processing

There are also contactless payment QR codes. Customers can finalize their purchases by scanning the QR code, which will take them to a webpage where they can enter their payment details.

Banking businesses have long used QR codes for transactions, making payments, and sending money conveniently and quickly.

Product videos

You can use a video QR code to direct customers to product videos, which will help them better understand the product. People highly prefer real-life examples for them to process instructions faster.

It can be beneficial for products that are difficult to explain in writing or for customers who prefer to see the product in action.

It also develops customer trust in your brands because they'll feel valued. With a free QR code generator, you will learn how to help customers access QR codes with videos.

Virtual catalog

Online shops have become the leading transaction platform for customers who prefer to shop at their convenience anytime, anywhere, and business owners have made it their mission to provide product information virtually. 

Direct customers to a virtual catalog of a company's products, making it easy for them to browse and purchase items via a QR code in marketing

This can significantly benefit customers who prefer to shop online or for companies with limited physical retail space.

Order tracking

Customers are very particular about the whereabouts of their orders, especially when they have already made payments.  This heightened sense of anticipation and anxiety stems from their desire that their package will arrive on time and undamaged. 

Fortunately, with parcel QR codes, you can track these orders, making it easy to customers to track the status of their purchases.

It can help customers stay informed and provide valuable information for the company regarding order fulfillment and customer service.

Social media

You can direct users to your social media platforms using a QR code for eCommerce. For example, if you're hosting a giveaway activity, post the instructions on your social media sites.

When users scan your code, you can redirect them to a social media landing page where they must follow you first to read the full instructions.

Customer service

Instead of displaying numbers or sites for customer service, you can display a QR code that holds all these details. 

Users can instantly save the details on their smartphones, eliminating the hassle of manually inputting numbers to call for help or inquiries.

Benefits of using an e-commerce QR code

Here are reasons why you should integrate QR codes into your business:

Increased convenience for customers

QR codes in e-commerce allow customers to quickly access product information and reviews and make purchases without typing in long URLs or searching for a website. 

It can save customers time and make the purchasing process more seamless.

Enhanced mobile engagement

You can increase mobile engagement and sales for e-commerce businesses with QR codes. As more and more customers are using mobile devices to shop online, this can be a crucial advantage for companies. 

You can also offer a more personalized customer experience with a multi URL QR code, which leads scanners to the app store of their mobile phones—App Store for iOS and Google Play Store for Android—using only one QR code.

Trackable and measurable

Tracking is one of the features of a QR code, allowing businesses to monitor the success of their campaigns and make data-driven decisions. 

With QR codes, companies can optimize their marketing efforts and identify what works and doesn't.

Increased brand awareness

QR codes can direct customers to a company's social media pages and website, increasing brand awareness and engagement. Doing so can help businesses build a more substantial online presence and reach a larger audience.

Increased sales

Businesses can boost their sales by using a QR code lead generation and sales to offer discounts and coupons, increasing sales and incentivizing customers to purchase. Motivating consumers to make their purchases ensures they make their purchases worthwhile.

Incorporate QR code marketing ideas into your strategy today and unlock the potential for a more connected and convenient shopping experience for your customers.

Easier customer service

QR codes, which you can post anywhere, allow customers to quickly and efficiently address their queries. 

Post a QR code e-commerce redirecting to the customer service representative so clients can quickly contact them. Businesses can use this to boost consumer satisfaction and loyalty.

Personalization

Because QR codes can be tailored to any company's style, they are excellent promotional materials. They make a company more memorable in customers' eyes and set it apart from rivals. 

Making an impression on customers is essential to establishing and sharing your brand's identity online.

Cost-effective

QR codes can be especially beneficial for small businesses with limited resources because they are relatively inexpensive to create and implement. 

However, they are also a cost-effective option for businesses of all sizes.

How to create parcel QR codes for e-commerce

Get a QR code generator. There are many free and paid QR code generators available online that you can use to create QR codes.

There are many things to consider before choosing and availing a QR code generator, and that is to see if they provide solutions that you can use to promote, streamline processes, and track your transactions.

  • The Free QR Code Generator is guaranteed to provide exceptional service and quality codes that can be used in various fields, especially e-commerce.
  • Choose a solution. Depending on your business needs, you can choose from the different QR code solutions available in a QR code maker.
  • Provide details. After selecting a solution, you must upload a file or input the data needed to complete the process.
  • Generate and customize. Click the generate QR code button and start customizing your QR code. You can add QR codes colors and CTA and change the frame shape.
  • Test and download. Once done, you may test your QR code; if it's working, you can download and distribute it.
  • Deploy. Once you have created your QR code, you can add it to your e-commerce website, product packaging, or in-store displays.

Elevate e-commerce strategies with QR code marketing ideas

In the competitive world of eCommerce, businesses are always searching for innovative ways to enhance their strategies and stay ahead of the curve. One such tool that has proven highly effective is the QR code-based marketing initiatives.

An e-commerce QR code can level up your strategies. You can optimize your online business processes to achieve the best results, such as increased sales and better marketing. 

Companies today keep up with the latest marketing strategies and use online platforms to widen their customer prospects. With QR codes, you can promote your market segments and online stores.

If you want this strategy, you can start your QR code campaign today. Visit the Free QR Code Generator website and sign up for an account.

Different solutions await you and your creativity. Be one of the successful users of QR codes now.

FAQs

How do I educate my customers about using QR codes?

Adding a call to action under your QR code can help your customers understand what to do and what the QR code is for. 

This can streamline your business's operations by eliminating the need to teach customers individually and keeping track of transactions and engagements made in your QR code.

Are QR codes secure for payments?

Absolutely! QR codes for contactless payments are highly secure, and bank companies use QR codes in transactions to encrypt payment information and add an authorization system through mobile wallet apps to reduce the risk of fraud and asset loss.