Best Use Cases of E-commerce QR code for 2023

The e-commerce QR code has become widely popular among consumers since the onset of the pandemic. These tools were a safer, more secure, and more effective alternative to payments done with cash.

Many industries have proven the ability of QR codes to close the gap between offline and online users. That’s why they are very in demand in different sectors, especially e-commerce.

Today, businesses use QR codes in online transactions, whether for payment or placing orders. 

Read more below on how QR codes can impact your online business, and get introduced to the best free QR code generator you can use.

10 Ways to use QR codes in E-commerce

To give you ideas on QR code integration for e-commerce and online shopping, below are some of the best uses of QR codes that you may also try.

Product Information

Products using QR codes can have additional information available to customers on the package or in-store displays.

Scanning the QR code redirects users to a webpage detailing the product’s features, characteristics, and user ratings. As a result, buyers will be able to make better-informed purchases.

Discounts and Coupons

Customers can use QR codes to receive coupons and deals they can redeem at the register. It can motivate clients to buy and ultimately boost revenue.

Product Reviews

Allow customers can read and leave product reviews on a dedicated page by scanning a QR code. Customers can get additional information to help them make better purchases, and the business can get constructive criticism.

Payment Processing

There are also contactless payment QR code. Customers can finalize their purchases by scanning the QR code, which will take them to a webpage where they can enter their payment details.

Social Media

You can direct users to your social media platforms using a QR code. Say you’re hosting a giveaway activity and post the instructions on your social media sites.

When users scan your code, you can redirect them to a social media landing page where they must follow you first to read the full instructions.

Customer Service

Instead of displaying numbers or sites for customer service, you can just display a QR code that holds all these details. 

Users can instantly save the details on their smartphones, eliminating the hassle of manually inputting numbers to call for help or inquiries.

Product Videos

You can use video QR code to direct customers to product videos, giving them a better understanding of the product.

It can be beneficial for products that are difficult to explain in writing or for customers who prefer to see the product in action. It also develops customer trust in your brands because they’ll feel valued.

Virtual Catalog

Direct customers to a virtual catalog of a company’s products, making it easy for them to browse and purchase items via a QR code. Customers who prefer to shop online or for companies with limited physical retail space can greatly benefit from this.

Order Tracking

Customers are very particular about their orders’ whereabouts, especially when they have already made payments.  But with QR codes, you can track these orders, making it easy for customers to track the status of their purchases.

It can help customers stay informed and provide valuable information for the company regarding order fulfillment and customer service.

Loyalty Programs

Use QR code to implement loyalty programs, where customers can earn rewards for making purchases or referring friends. It can help increase customer loyalty and repeat business.

Keeping customers is crucial as they form part of your overall market and could be a trigger to attract new customers.

Benefits of using QR codes in e-commerce

Increased convenience for customers

QR code ecommerce allows customers to access product information and reviews quickly and even make purchases without typing in long URLs or searching for a website. It can save customers time and make the purchasing process more seamless.

Enhanced mobile engagement

You can increase mobile engagement and sales for e-commerce businesses with QR codes. As more and more customers are using mobile devices to shop online, this can be a crucial advantage for companies.


QR codes can be especially beneficial for small businesses with limited resources because they are relatively inexpensive to create and implement, making them a cost-effective option for businesses of all sizes.

Trackable and measurable

Tracking is one of the features of QR codes, allowing businesses to monitor the success of their campaigns and make data-driven decisions. With QR codes, companies can optimize their marketing efforts and identify what works and doesn’t.

Increased brand awareness

QR codes can direct customers to a company’s social media pages and website, increasing brand awareness and engagement. Doing so can help businesses build a more substantial online presence and reach a larger audience.


Because you can tailor QR codes to any company’s style, QR codes are excellent promotional materials. It makes a company more memorable in customers’ eyes and sets it apart from rivals.

Easier customer service

Customers may quickly and easily get their queries addressed with QR codes, which you can post anywhere. Post a QR code redirecting to the customer service representative, so clients can quickly contact them.

Businesses can use this to boost consumer satisfaction and loyalty.

Increased sales

You can use QR codes to offer discounts and coupons, increasing sales and incentivizing customers to purchase. This way,  businesses can boost their sales.

How to create QR codes for E-commerce

Get a QR code generator: There are many free and paid QR code generators available online that you can use to create QR codes, like the Free QR Code Generator.

This QR code maker is guaranteed to provide you withe exceptional service and quality codes that you can use in different fields, especially in e-Commerce.

  1. Choose a solution: Depending on your business needs, you can choose from the different QR code solutions available in a QR code maker.
  1. Provide details: After choosing a solution, you must upload a file or input the data needed to complete the process.
  1. Generate and customize: Click the generate QR code button and start customizing your QR code. You can add colors and CTA and change the frame shape.
  1. Test and Download: Once done, you may test your QR code; if it’s working, you can download and distribute them.
  1. Once you have created your QR code ecommerce, you can add it to your e-commerce website, product packaging, or in-store displays.

Elevate e-commerce strategies with QR codes

E-commerce strategies can level up with QR codes. You can optimize your online business processes to achieve the best results, such as increased sales and better marketing.

If you’re interested in this strategy, you can start your QR code campaign today. Visit the Free QR Code Generator website and sign up for an account.

Different solutions await you and your creativity, be part of the successful users of QR codes now.