10 Tips and Tricks for Using QR Codes in Marketing

QR codes have been around for decades but have only recently gained popularity as a marketing tool due to restaurants using them to replace printed menus.

QR codes are 2D barcodes that users can scan with a smartphone camera to access information or navigate a website quickly. They can hold more data compared to regular barcodes.

That's why marketers can use these codes to enhance their marketing efforts; from linking customers to landing pages to providing additional product information.

And with a free QR code generator software, you can easily create QR codes to provide a seamless marketing campaign experience. Learn more below.

Top 10 tips on how to use QR codes in marketing

1. Use QR codes to link to landing pages or specific products on your website

QR codes can quickly and easily direct customers to your website’s landing page or product.  You can use the QR code for product and service launches on this one.

It can be beneficial for promoting a new product or launching a sale or a promo, as customers can scan the URL QR code to be taken directly to the relevant page.

2. Incorporate QR codes into print materials such as brochures and business cards

You can also add QR codes to print materials to provide customers with additional information or to direct them to a website.

For instance, a brochure promoting a new product could have flyers and brochures QR code that takes customers directly to your product page.

Similarly, marketers can use a business card with a QR code to direct customers to your company’s website or LinkedIn page to raise brand awareness.

3. Use QR codes in email campaigns to drive traffic to your website

Businesses can include QR codes in email campaigns to give customers a quick and easy way to access additional information or navigate a website. 

For example, an email promoting a sale could include a QR code that takes customers directly to a landing page that features your products on sale.

4. Use QR codes in social media posts to promote deals and discounts

Marketers can use QR codes in social media posts to promote deals and discounts. 

You can create a post announcing a sale that could include a QR code that takes customers directly to the sale page on your website. Aside from increasing sales, it can also be beneficial for driving traffic to your website, which can help your SEO.

5. Use QR codes in-store to provide customers with additional product information

QR codes are also a great tool to use to provide in-store customers with additional information about products. For example, a QR code on a product display can show them customer reviews or further product details.

Providing transparency is always an effective way to enhance the customer experience and increase sales.

6. Use QR codes on packaging to provide customers with product reviews

Marketers can add QR codes to their food and product packaging to provide customers with product reviews or additional information. This is an added element to hook people into buying products.

Placing a QR code on a food product packaging gives customers nutritional information or honest comments from consumers who have previously tried them.

7. Use QR codes in direct mail campaigns to track ROI

Include QR codes in direct mail campaigns to track your marketing efforts’ return on investment (ROI).

By providing customers with a unique QR code, you can monitor how many customers scan the code and navigate to your website. 

It can help measure the effectiveness of your direct mail campaign and make adjustments as needed.

8. Use QR codes in virtual events to provide attendees with additional information

QR codes for virtual events can provide attendees with additional information, such as schedules and links to the virtual show.

This strategy can be an effective way to enhance the virtual event experience and increase engagement.

9. Use QR codes for a customer loyalty program

Marketers can also use QR codes for a customer loyalty program. By providing customers with a unique QR code, you can track their purchases and reward them for their patronage. 

Customers can scan the QR code at the time of purchase. After reaching a certain number of points, they can redeem them for a discount or a free product.

10. Use QR codes for a virtual scavenger hunt

Another creative way of using QR codes is incorporating them in a virtual scavenger hunt. 

It can be a fun and engaging way to promote your brand and products and generate buzz around your business. 

You can hide QR codes in different places, such as your website, social media pages, and real-world locations, and ask participants to scan them and answer questions.

How to make a QR code

1. Go to the Free QR Code Generator online

2. Choose a QR code solution

3. Add the needed requirement or data

4. Generate your QR code

5. Personalize your QR code design

6. Test if your QR code is working properly

7. Download, print, and share your QR code

Benefits of using QR codes in marketing

Convenience

QR codes allow customers to quickly and easily access information or navigate a website, enhancing the customer experience. 

They can also provide customers with additional information about products, making it more accessible for customers to access the information they need.

Increased engagement

You can promote deals, discounts, and events by using QR codes to increase engagement and drive sales.

ROI boost

With QR codes, you can track your marketing efforts' return on investment (ROI), allowing you to measure the effectiveness of your campaigns and make adjustments as needed.

Increased customer loyalty

Since dynamic QR codes are trackable, you can use them to monitor every purchase of your customers and reward them for staying loyal to your brand.

These can also provide customers with a more personalized experience, leading to customer retention.

Raise brand awareness

QR codes can promote your brand and products and generate buzz around your business.

Customer retention

QR codes can provide customers with a more personalized experience, leading to customer retention.

Wider reach

Marketers can use QR codes in various mediums, such as print materials, email campaigns, social media posts, and in-store, to reach customers in multiple ways.

Increased offline to online conversion

QR codes can bridge the gap between offline and online marketing efforts by directing customers from offline materials to your website, which can increase conversion rates.

Cost-effective

QR codes are relatively inexpensive to create and implement, making them a cost-effective marketing tool for businesses of all sizes.

Start your QR code marketing campaign today!

QR codes are a versatile and cost-effective tool that businesses can use in various ways to enhance their marketing efforts. 

The benefits of using QR codes in marketing are numerous, from linking customers to landing pages and providing additional product information to tracking ROI and increasing customer loyalty. 

Marketers can also use QR codes to increase engagement, drive sales, and generate buzz around their brand and business. 

By incorporating QR codes into your marketing strategy, you can easily bridge the gap between offline and online marketing efforts, improve customer experience and increase conversions.