QR Code for Feedback: A Simple Guide to Get Started
Remember when paper surveys were handed to us everywhere? As they tend to take time to fill out, most of these just end up in the trash.
These days, when we’re asked to share our thoughts about an establishment or an event, they usually come with a convenient QR code for feedback.
This makes it easier for establishments to reach their target respondents, as they can post their survey both online and offline.
And what’s even better about this is you can readily create them using a free QR code generator. Learn the many ways you can use QR Codes for your business’ survey needs.
Table of Contents
What is a QR code for feedback?
In addition to being convenient for respondents, a free QR code software can be useful for survey and feedback collection because the platform allows for faster data collection and analysis.
As most things are done digitally these days, it’s best to cater to your customers’ needs and provide more options to share their thoughts with you.
For example, a QR code can be printed on a physical questionnaire or displayed on a screen in a public location. This multi-channel, offline-to-online marketing is what makes QR codes so special.
Prompting people to scan the code allows them to answer the survey at their own time and pace. Unlike crumply paper surveys, a survey QR code is hard to miss.
Respondents can then scan the QR code with their smartphones to access the survey or feedback form, eliminating the need to manually type in a URL or search for the online form.
Here are more practical examples and best use cases:
1. Customer satisfaction surveys: A product packaging QR code allows customers to quickly and easily provide feedback on the product and their shopping experience.
2. Event feedback: Event QR codes can be displayed at events, allowing attendees to provide feedback on their experience.
3. Employee surveys: QR codes can be used to collect feedback from employees on topics such as company culture, work environment, or job satisfaction.
How to create a QR code for feedback collection
To collect survey and feedback data using QR codes, organizations can follow these steps:
1. Create the survey or feedback form: This can be done using a survey or feedback tool, such as Google Forms.
2. Generate a QR code: Use a QR code generator to create a QR code that links to the survey or feedback form, such as the Free QR Code Generator.
3. Distribute the QR code: Print the QR code onto flyers, posters, or other materials that can be distributed to different marketing channels. Alternatively, the QR code can be displayed on a screen or projected in a public location.
4. Collect and analyze the data: As respondents scan the QR code or feedback form, the data will be automatically recorded and can be analyzed using the survey or feedback tool.
To make it easier to distribute and collect data, you and your team can use survey tools such as Survey Monkey or TypeForm.
Benefits of using QR code for feedback collection
There are different benefits when using QR codes for this purpose, check out the details below:
Increased convenience and accessibility for respondents
Dynamic QR codes make it easy for respondents to access and complete surveys and feedback forms, as they can simply scan them with their smartphone.
This can help increase participation rates and ensure that more people can provide their feedback because you make it easy for them to do so.
Faster data collection and analysis
A QR code for data collection saves businesses and organizations time in collecting the survey data. It is especially useful for large-scale studies or feedback collection to better track their respondents.
Greater accuracy and reliability of data
Examples of QR codes use includes automatically linked to the survey or feedback form eliminate the risk of manual data entry errors or incomplete responses.
Increased anonymity
QR code for feedback can be used to provide respondents with the option of anonymous feedback, which can encourage more honest and candid responses.
Respondents are sometimes intimidated with face-to-face surveys especially if the questions get too personal.
Since QR codes allow a distant but more personal way of data gathering, respondents are then free to answer the questionnaires at their own time, and without hesitations.
Increased engagements
Using QR codes in marketing can make surveys and feedback collection feel more interactive and engaging for respondents, which can increase their participation rates.
Make sure you align your campaigns with the latest social media trends, and post your survey across all channels to get more responses. Directly posting your survey form links may not be so inviting for responders.
Tips for using feedback QR code
Create QR codes for survey and feedback collection
Go to a free QR code maker and choose the data you want to enter. It could be the direct URL of your online survey or feedback form.
Customize the code according to your brand colors, and generate the QR code for printing and posting for both online and offline campaigns.
Follow best practices for designing and implementing QR code-based surveys and feedback collection
When designing a QR code for collecting feedback, it is important to keep the following tips in mind:
- Keep the survey or feedback form short and to the point. This will help to increase survey engagement and participation rates and ensure that respondents are more likely to complete the form.
- Make the QR code easy to scan. This can be done by using a high-contrast color scheme, using a large font size, and placing the QR code in a well-lit location.
- Make the survey or feedback form mobile-friendly. Many people will be accessing the form via their smartphone, so it’s important to design the form with mobile users in mind.
Promote and encourage participation
To encourage more people to scan your QR code for feedback collection, you can try the following strategies:
- Offer incentives: Consider offering incentives, such as discounts or prizes, to encourage more people to participate.
- Promote the survey or feedback collection: Use social media, email, or other channels to promote the survey or feedback collection and make people aware of it.
- Make it easy to participate: As mentioned above, placing the QR code on stickers and labels make it easy to scan and the survey or feedback form easy to complete can help to increase participation rates.
How to effectively share a QR code survey
Now that you know which places are best to share your QR code for data gathering, you can follow these instructions to share your survey campaign effectively.
1. Clear Instructions: Provide a simple but compelling call-to-action (CTA) on how to scan your data collection QR code.
2. Call to Action: Encourage users to complete the survey by explaining the benefits or incentives you offer after each form is completed.
3. Accessibility: Ensure the QR code is accessible and easy to scan on different locations, and for every device.
4. Design: Use dark colors and a high-contrast design to make the personalized QR code easily scannable. It’s also important to note not to use light custom colors on your code, as cameras may not be able to scan them easily.
You can then add your logo in the middle of the code to make it look more recognizable to your target respondents.
5. Testing: Test the QR code on different devices to ensure it works correctly.
Depending on your type of business or service, you will always figure out the right ways you can effectively share and gather more surveys using a QR code for data and survey collections.
Create trackable surveys with a Free QR Code Generator
By using QR codes, organizations can increase the accessibility and convenience of their surveys and feedback forms for respondents, which can help increase participation rates and improve the quality of the data collected.
QR codes also allow for faster data collection and analysis and can help to ensure the accuracy and reliability of the data.
For organizations looking to use QR codes for feedback there are many websites available, such as Free QR Code Generator.
These tools can help organizations easily create and distribute QR codes for their surveys and feedback efforts. Sign up for an account today to start your QR code journey.
Frequently Asked Questions
How to share a survey and feedback QR code?
You can post it in or outside your establishment or launch an online campaign to encourage more participation.
You can print the feedback QR code and place it on a tabletop tent, poster, a tarpaulin, or for bigger survey campaigns, a billboard might do it.
You can also upload the code on Canva, where you can create a dedicated campaign that will get more people to scan it from their devices.
Other places to share your QR code include product packaging, event handouts, email signature banners, flyers, brochures, and even business cards.
