Finding the best social media marketing tools is becoming increasingly crucial for businesses that want to make a big break in the digital space.
Social media began as a space where people could connect, message, and share their ideas with their friends and families.
Since then, it has become a space where businesses can find significant opportunities to generate leads and increase sales—much more in 2025.
Global revenue from social media advertising was already at $207 billion in 2023. It is expected to increase to US$255 billion by 2028.
Being present on the relevant social media platform for your business lets you reach more quality audiences that patronize your products and services. This ensures a steady stream of sales while gaining loyal customers.
Free QR Code Generator lists the top 12 social media marketing platforms to boost your online reach.
Let’s get right into it.
Table of Contents
The importance of social media marketing in the digital era
For businesses, succeeding in the digital era means who can capture the attention of your audience.
In an extremely competitive landscape like social media, this goal can be extremely difficult to pull off with so much media available to users.
Social media marketing explores the strategies your businesses can implement to stand out with your audience. It helps businesses gain the right attention on popular social media platforms, such as Facebook, Instagram, X, Tiktok, and YouTube.
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In fact, as audiences consume more media digitally, more businesses are also shifting their marketing focus to social media.
More than ever, social media marketing has become increasingly important to tap their audience in the media where their audience exists the most.
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Factors to consider when choosing social media management platforms for your business
Choosing the right social media management tool for your business is pivotal for the successful implementation of your social content and campaign.
It’s important to remember, however, that the right platform isn’t one-size-fits-all. There are different factors that influence the best tool for you. Here are three factors to consider:
Determine the features and functionalities your business needs—whether scheduling, analytics, content creation, or social listening.
Assess your budget and opportunities to scale when selecting a plan. Find the balance between functionalities and cost.
Take into account community and customer support. It can be a lifesaver, especially for troubleshooting complex features and challenges.
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Top 12 best social media marketing tools in 2025
Undeniably, getting a social media management tool has plenty of benefits. It allows you to effectively manage your social media marketing efforts, schedule posts, monitor engagement, and analyze performances—all in a single platform.
With plenty of social media marketing tools available online, it can be daunting to choose the best one for you. Fret not! Here are 13 platforms to consider:
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Best for generating free QR codes, offering various QR solutions for easy connectivity and faster engagements
This QR code generator is your all-in-one partner in creating QR codes that can be used across many industries. Even though QR codes were first created for automotive purposes, today, it’s making a significant impact in social media marketing.
Sprout Social
Best for marketing teams looking for comprehensive analytics and in-depth insights
Sprout Social is a popular social media marketing platform with features for scheduling, publishing, analytics, and customer relationship management (CRM) integration.
It is also designed for collaboration to streamline campaigns and social listening.
Pricing:
- Standard starts at $249/ month
- Professional starts at $399/ month
- Advanced plan at $499/ month
- Enterprise requires custom pricing
Hootsuite
Best for enterprises of all sizes looking for an integrated tool with a user-friendly interface
Hootsuite offers one of the best software for social media analytics to track campaign performance and manage accounts across social networks.
Pairing with this robust analytics, it also boasts a user-friendly interface with a customizable dashboard.
Pricing:
- Professional starts at $99/ month
- Team starts at $249/ month
- Enterprise requires custom pricing
SocialPilot
Best for marketers, small businesses, and agencies with limited budget and resources
SocialPilot is an affordable yet powerful social media management tool with support for Facebook, X, LinkedIn, Instagram, and Tiktok.
It provides you with detailed insights into your audience’s behavior, helping you create more optimized posts for better engagements.
Pricing:
- Professional starts at $30/ month
- Small Team starts at $50/ month
- Agency starts at $100/ month
- Agency+ starts at $200/ month
Buffer
Best for small businesses and beginners looking for a cost-effective scheduling tool
Buffer is one of the top tools for social media scheduling posts. On top of scheduling and publishing, it also analyzes the performance of your social media content for more effective and target engagement with your audience.
Pricing:
- Free plan is available
- Essentials start at $6/ month
- Team starts at $12/ month
- Agency starts at $120/ month
Sendible
Best for marketers and agencies managing multiple clients and accounts at once
Sendible tailors its platform for agencies and advanced marketers. Its key features include customizable dashboards, client management tools, and comprehensive reporting.
Team members can easily communicate and collaborate to improve social campaigns.
Pricing:
Creator starts at $29/ month
Traction starts at $89/ month
Scale starts at $199/ month
Advanced starts at $240/ month
Enterprise starts at $750/ month
Loomly
Best for content teams focused on creative and collaborative processes
Loomly specializes in simplifying the process of brainstorming, creating, and scheduling content for social media.
It also equips content teams with features for collaboration, automated publishing, and performance analytics to streamline workflows.
Pricing:
- Base starts at $42/ month
- Standard starts at $80/ month
- Advanced starts at $175/ month
- Premium starts at $369/ month
Zoho Social
Best for enterprises already using Zoho’s CRM systems and business tools
Zoho Social offers one of the best social media marketing tools for enterprises already hooked on Zoho suite of business tools.
Its social tool allows you to monitor, engage, and track your social media campaigns through an all-in-one integrated solution.
Pricing:
- Standard starts at $15/ month
- Professional starts at $40/ month
- Premium starts at $65/ month
- Agency starts at $320/ month
- Agency Plus starts at $460/ month
Oktopost
Best for B2B enterprises looking to generate quality leads through social media
Oktopost is a popular social media management platform for business-to-business (B2B) enterprises looking to generate leads through their social media campaigns.
It offers integration with CRM systems for scaling social media efforts accordingly.
Pricing:
- Available upon request
SocialFlow
Best for large companies that want to leverage real-time data to boost engagements
SocialFlow optimizes your social media posts by identifying the best time to post your content based on real-time data.
It is best used for platforms, such as Facebook and X, to maximize engagement amid their complex algorithms.
Pricing:
- Available upon request
ContentStudio
Best for businesses looking for content discovery, curation, and publishing
ContentStudio offers robust content scheduling, social listening, and social media automation tools to help you manage your posts more comprehensively.
It also equips you with advanced analytics to measure the effectiveness of your campaigns.
Pricing:
- Starter starts at $25/ month
- Pro starts at $49/ month
- Agency starts at $99/ month
Tailwind
Best for brands focusing on visual identity for platforms like Pinterest and Instagram
Tailwind caters specifically for social media scheduling on Pinterest and Instagram. It offers comprehensive scheduling options, detailed analytics, and content suggestions to establish your visual identity and increase engagement at the same time.
Pricing:
- Free Forever is available
- Pro starts at $24.99/ month
- Advanced starts at $49.99/ month
- Max starts at $99.99/ month
Tagboard
Best for brands hosting live campaigns, primarily user-generated content
Tagboard offers a unique proposition among the top platforms for social media management. It allows you to display and curate user-generated content in real-time, making them ideal for hosting live events and campaigns.
Pricing:
- Available upon request
Benefits of using the best software for social media analytics
To plan and implement social media marketing, using the best social media analytics tools is also crucial to understand how your audience interacts with your social media brand and content.
These tools should give you insights on making data-driven decisions and improve marketing strategies.
Here are the top benefits of managing your social media marketing efforts with an analytics tool:
Monitor and respond to interactions in real time
Social media analytics tools allow you to track interactions and engagements from your audience in real-time.
It should keep you in the loop on your customer commendations, queries, and even complaints, allowing you to react accordingly as they happen.
Form an online community of your fans and followers
Building an online community is one of the most effective social media marketing strategies for your brand.
Having detailed data insights through social media management platforms, you can tailor-fit your content that resonates with your audience, forming a community in the process.
Establish your reputation with your relevant audience
By allowing you to respond to customer concerns immediately and forming a community of loyal audience, you have the right instruments to establish a positive reputation for your relevant audience and in the appropriate social media platform.
Streamline your strategy for maximum engagement
Data is power in social media marketing—and that is exactly what an analytics tool offers.
It empowers you with the capability to streamline your strategy based on past performance, engagement patterns, and behavioral patterns for maximum engagement.
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At its core, social media marketing aims towards shared objectives: Connecting with your audience and building relationships online.
Leveraging the best social media marketing tools can equip your business with the tools and capabilities to create meaningful connections, foster brand loyalty, and drive growth.
It’s more than sharing content at present; it’s more about setting up a stage for long-term success.
If you’re not yet exploring social media marketing, you’re missing out on a big chunk of your potential audience and expanding your global reach.
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Frequently asked questions
What are the top social media marketing tools for small businesses?
Buffer, SocialPilot, and Hootsuite offer cost-effective solutions, perfect for small businesses with limited budgets.
Fret not; these tools still offer robust scheduling, analytics, and engagement features to manage their social media content efficiently without breaking the bank.
How can social media tools improve marketing strategies?
Social media tools can help businesses streamline their workflows, track engagement, and gain valuable insights into their audience behaviors.
Moreover, these tools optimize content, respond to customer feedback, and measure campaign success for better marketing outcomes.
