According to World Sync, 42% of shoppers believed that QR codes are significant for their improved in-person shopping experience.
This proves the impact of QR codes in almost everything. But not many of us realize the full potential of QR codes—we either use them in the most common way or design them too simply.
Did you know that a compelling QR code to call action just brings the effectiveness of the code multiple times higher? People are more convinced to scan a code with a definite CTA, building their trust in the code.
In order to create a reputable QR code with the proper customization feature, all you will need is a free QR code generator.
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What’s a call-to-action for a QR code?
CTAs, or call-to-actions, are the short prompts you see alongside your QR code. It’s meant to inform you of what the QR code is, but more than that, it entices you to take action—that is, to scan the code.
You see, despite the popularity of QR codes today, there are still those who are not aware of what these small squares are. And call to actions are just the right element to make up for this lack of trust.
Professional QR codes always come with clear and compelling CTA tags. Who knows, this free QR code generator might just be what you need all along to make effective use of your QR code?
QR code call-to-action examples
The effectiveness of a call to action in your QR code often depends on your specific goals, target audience, and the campaign context.
Here are some compelling CTA examples that you can consider using for various kinds of campaigns:
1. Website links
Using QR codes for websites is usually for the purpose of driving traffic or attracting buyers for a campaign project. With a QR code call to action in it, you surely will hit your target.
- Visit Our Website
- Learn More
- Discover More
- Shop Now
- Get Started
- Claim Your Offer
- Read the Full Article
- Watch the Demo
- Download the Guide
- Schedule a Call
- Book an Appointment
- Talk to an Expert
2. For special offers
Further boost your special offers or discount campaigns with a compelling QR code CTA to make the most out of your strategies. Check out these examples:
- Get This Limited-Time Offer
- Enjoy the Special Discount
- Unlock Exclusive Savings
- Redeem Your Discount
- Get the Special Price
- Don’t Miss Out — Claim Now
- Last Chance — Grab the Offer
- Limited Time — Redeem Today
- Offer Ends Soon — Act Now
- Hurry! Get This Deal Before It's Gone
- Access Your Exclusive Offer
- Unlock VIP Savings
- Get Member-Only Pricing
- Enjoy Your Exclusive Perk
3. For app downloads
If you are an app developer or marketer, you can use an app QR code to link your mobile application, allowing potential users to download it instantly on their devices.
To prompt users to interact with your mobile app QR code campaign, direct them to scan the code using an effective CTA for QR code fitting for that purpose.
- Download Now — It’s Free
- Install Now and Enjoy
- Start Using the App Today
- Try the App Now
- Get It While It’s Free
4. For social media platforms
Linking your social media accounts to a social media QR code provides your users with a quick and easy way to access your personal or business social media profiles or pages.
Head to your free QR code generator and add a QR code call to action to prompt users to engage with your social media profiles, such as:
- Follow Us
- Visit Our Social Page
- Check Out Our Page
- Connect With Us
- Join Us on Social Media
- Follow Our Official Page
- Connect With Our Brand
- Visit Our Business Page
- Follow for Promotions & News
🌟Did you know? According to callboxinc.com, the click-through rate of a Facebook page can potentially increase by 285% if CTAs are added.
5. For events
Advertise your event and facilitate event registrations and ticket sales by directing users to an RSVP form or event details accessible through an event QR code solution. Use these powerful call to actions:
- Register Now
- Reserve Your Spot
- Join the Event
- Save Your Seat
- Sign Up Today
- Scan to Register
- Scan for Event Details
- Scan to Join
- Scan to Get Tickets
6. For file-sharing
Share documents and files using a QR code. Get them to scan your QR code with the proper call to action for QR code. These are short yet clear instructions on what they will do the moment they scan your code.
- Scan to Register
- Scan for Event Details
- Scan to Join
- Scan to Get TicketsInstant Download
- Quick Access
- Get Your Copy
- View Your File Instantly
- Grab the File Now
7. For Wi-Fi connection
A Wi-Fi QR code is common today, especially in public spaces, and though they usually come with Wi-Fi logos, but sometimes it’s just not enough.
By adding CTAs, you make it even clearer. Make sure to use this in your future QR code generation:
- Connect to WiFi
- Join Our WiFi
- Access WiFi Now
- Get Connected
- Connect Instantly
8. For digital business card
Allow others to easily connect with you through a vCard QR code and make them scan it with an interesting CTA.
Use something that would ring curiosity at first read, and that is what exactly will make them scan your code.
- Scan to View My Card
- Tap to Connect
- Scan to Save My Contact
- Tap to Access My Info
- Instant Contact — Scan Here
- Get My Contact Details
- Access My Services
- Learn More About What I Do
- See How I Can Help You
- View My Work & Contact Info
9. For location-pointing
Make people scan your location QR code with an enticing call to action. Whether it’s about pointing them to a house address or leading to a business place, an effective CTA should make it happen.
Here are some suggestions for you:
- Get Directions
- Open Location in Maps
- View Our Location
- Find Us Here
- Navigate to This Spot
10. For email and newsletters
Email marketers spend so much of their time crafting encouraging marketing speech just for you to open their message. But honestly, not many will click open.
Maybe it’s high time for a change, like a customized QR code on emails? How intriguing it would be to receive a QR code and an enticing CTA.
- Subscribe for More Updates
- Get Weekly Insights
- Join Our Community
- Never Miss an Update
- Be the First to Know
11. For SMS
How can you make an SMS QR code more interesting to scan? Sending out an SMS QR code with call to action hits differently than a plain one.
Now let’s get you started with some: “Someone sent a message”, “Read Me!” or “Got something for you”.
Real-world use cases: QR code call to action on campaigns
Popular brands embrace QR code technology across diverse marketing initiatives to engage consumers and enhance their call-to-action campaigns.
Let’s find out below how these three brands integrate call to action QR code into their strategies to provide valuable content or services to consumers and promote their cause:
‘Take a taste now’ with Coca-Cola
The beverage company Coca-Cola launched an interactive giveaway that invites consumers to “take a taste now” using QR codes.
Users can scan the QR code on the OOH screens, and they will receive a digital bottle of Coca-Cola Zero Sugar with a digital voucher they can use to claim a real 500ml bottle at Tesco stores.
LUX’s Change the Angle campaign
Unilever’s LUX is pushing its “Change the Angle” campaign against sexism in sports coverage.
The beauty brand incorporates a QR code on women’s athletic clothing, particularly in the areas that most sports broadcasters tend to focus on.
These QR codes lead viewers to a video of sportswomen calling on broadcasters to change how they see female athletes and focus the camera on their strengths and sporting prowess instead.
Taco Bell’s Doritos Locos Tacos QR code CTA
The multinational chain of fast food restaurants, Taco Bell, is on top of its game as the company incorporates QR codes into its Doritos Locos Tacos packaging.
This allows fans who could not attend their “Feed the Beat Concert Series” to access concert footage, feeding them exclusive videos from the performances.
Create a successful QR code campaign with the Free QR Code Generator
Redefine how you interact with your customers by creating an effective call to action for your QR code campaign.
With a CTA that aligns with your objectives and resonates with your target audience, you can attract users to engage with your brand, significantly leading to higher conversion rates.
Ready to begin your marketing journey with QR codes? Visit our page today and make an effective QR code call to action for your campaign’s success.
FAQs
Do QR codes need a call-to-action?
A call-to-action is an essential part of a QR code. It’s the one that entices scanners to take action. No matter how beautifully a QR code is designed, when the CTA is not effective, they might not scan it.
What are common CTA mistakes?
Common CTA mistakes include using the wrong CTA that does not match the purpose (example: Social media promotion but uses Get this Now! as CTA).
