QR codes won’t be effective on its own with people wondering what to do with it. That’s why a short yet clear instructions, as in call to action phrases, will elevate their impact.
Adding compelling call to action tags to QR codes helps guide users on what action to take when they see one, increasing the likelihood of user engagement and conversion.
If you’ve been using QR codes and find it ineffective in your campaigns, then these dynamic marketing assets can be the turning point for your business to maximize the potential of these codes.
Call forth consumers to engage immediately with your brand by creating a CTA that stands out using the Free QR Code Generator.
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What’s a call-to-action for QR code all about?
Brands and marketers have been incorporating QR codes into their customer engagement strategies to trigger a response from their target audience effectively.
With a clear message, a QR code can prompt user interaction, inviting individuals to scan and access relevant information swiftly.
Creating QR codes with call-to-actions is now more accessible using a free QR code generator tools available online.
These user-friendly platforms simplify the process, allowing businesses to effortlessly generate QR codes and customize them to align with their branding.
QR code call-to-action examples for different uses
The effectiveness of a call to action in a QR code campaign often depends on your specific goals, target audience, and the campaign context.
Here are some compelling CTA examples that you can consider using for various kinds of campaigns:
1. For website links
Invite users to scan the URL QR code that directs them to your website to learn more about your product feature or service detail.
To encourage them to scan the QR code, incorporate a convincing call to action like ‘Visit our website’ or ‘Learn more.’
An enticing CTA can increase engagement, motivating users to actively visit your website instead of passively scanning and moving on.
2. For special offers
Discounts are generally well-received and can be a powerful motivator for consumer behavior. Who would want to miss a special deal, right?
You can further boost this marketing strategy by using a coupon QR code, which they can access with just a scan using their smartphones.
Add a call to action, such as ‘Scan and save instantly,’ ‘Claim your discount now,’ or ‘Scan to reveal your discount’ to provide users with explicit instructions and incentives, compelling them to get the special offer immediately.
3. For app downloads
If you are an app developer or marketer, you can use an app QR code to link your mobile application and allow potential users to download it on their devices instantly.
To prompt users to interact with your mobile app QR code campaign, direct them to scan the code by adding a call to action like ‘Scan the QR code below’ or ‘Download our app.’
A clear CTA like this effectively prompts users to take the next step: engage with your app by downloading it using the QR code.
4. For social media platforms
Linking your social media accounts to a social media QR code provides your users with a quick and easy way to access your personal or business social media profiles or pages.
Add a QR code call to action to prompt users to engage with your social media profiles, such as “Follow us” or “Like and share here.”
A compelling CTA encourages user engagement, drives traffic to your social profiles, increases awareness, and aligns user behavior with your social media marketing goals.
5. For events
Advertise your event and facilitate event registrations and ticket sales by directing users to an RSVP form or event details accessible through an event QR code solution.
Add a call to action, such as “Register now” or “Book your tickets here,” to motivate users to register, RSVP, or purchase tickets immediately.
6. For file-sharing
Share documents and files using a QR code. Get them to scan your QR code with the proper CTAs. You can use “Scan to Read” or “Open file here”. This is a short yet clear instruction on what they will do the moment they scan your code.
With this CTA you don’t mislead scanners and give them a glimpse of what they are about to see, keeping your credibility at most.
7. For Wi-Fi connection
Wi-Fi QR codes are common today, especially on public spaces and though they usually come with Wi-Fi logos, sometimes it’s just not enough.
By adding CTAs, you make it even clearer. You can use “Connect to Wi-Fi” or “Scan to connect”. Make sure to use this in your future QR code generation.
8. For digital business card
Allow others to easily connect with you through vCard QR codes and make them scan it with an interesting CTA. Have you tried using “Get to Know Me”, “Need a talk?” or “Waiting for your chat”?
If not yet, then get starting. It rings curiosity at first read and that is what exactly will make them scan your code.
9. For location-pointing
Make people scan your location QR code with an enticing call to action. Whether it’s about pointing them to a house address or leading to a business place, an effective CTA should make it happen.
Here are some suggestions for you: “Find Me Here”, “I’m Here”, or “Here’s the Spot”
10. For email and newsletters
Email marketers spend so much of their time crafting encouraging marketing speech just for you to open their message. But honestly, not many will click open.
Maybe it’s high time for a change, like a QR code on emails? How intriguing it would be to receive a QR code and an enticing CTA. A trick you should use: “Surprises await”, “Open a secret”, or “I got something for you”.
11. For SMS
How can you make an SMS QR code more interesting to scan? Sending out an SMS QR code with an encouraging call to action tag hits differently than a plain one.
Now let’s get you started with some: “Someone sent a message”, “Read Me!” or “Got something for you”.
Real-world use cases: QR code call to action on campaigns
Popular brands embrace QR code technology across diverse marketing initiatives to engage consumers and enhance their call to action campaigns.
Let’s find out below how these three brands integrate call to action QR code into their strategies to provide valuable content or services to consumers and promote their cause:
‘Take a taste now’ with Coca-Cola
The beverage company Coca-Cola launched an interactive giveaway that invites consumers to “take a taste now” using QR codes.
Users can scan the QR code on the OOH screens, and they will receive a digital bottle of Coca-Cola Zero Sugar with a digital voucher they can use to claim a real 500ml bottle at Tesco stores.
LUX’s Change the Angle campaign
Unilever’s LUX is pushing its “Change the Angle” campaign against sexism in sports coverage.
The beauty brand incorporates a QR code on women’s athletic clothing, particularly in the areas that most sports broadcasters tend to focus on.
These QR codes lead viewers to a video of sportswomen calling on broadcasters to change how they see female athletes and focus the camera on their strengths and sporting prowess instead.
Taco Bell’s Doritos Locos Tacos QR code
The multinational chain of fast food restaurants, Taco Bell, is on top of its game as the company incorporates QR codes into its Doritos Locos Tacos packaging.
This allows fans who could not attend their “Feed the Beat Concert Series” to access concert footage, feeding them exclusive videos from the performances.
Create a successful QR code campaign with the Free QR Code Generator
Redefine how you interact with your customers by creating an effective call to action for your QR code campaign.
With a CTA that aligns with your objectives and resonates with your target audience, you can attract users to engage with your brand, significantly leading to higher conversion rates.
Ready to begin your marketing journey with QR codes? Visit our page today and make an effective QR code call to action for your campaign’s success.
