QR codes are also helpful in gathering insights and feedback from customers. Instead of printing tons of paper and manually distributing them to customers, you can just plaster a QR code banner.
Anyone who scans the link will be directed to an online form that they can fill out using their smartphones. Results will also automatically be saved in your online database, saving you time and effort.
Share contact details
Another QR code solution you can add a banner with a QR code, specifically a Vcard QR code solution to share relevant contact details with customers, especially for businesses that need collaboration with management.
It’ll be easier for clients to reach out to you and close a deal. Fostering a smooth flow of communication builds better business relations.
Share connectivity within the vicinity
If your business establishment is offering free WiFi, you can allow customers and clients to instantly connect to your network without a manual input of credentials or passwords. It saves them both time and effort.
The benefits of using a QR code banner
There are various positive reasons why QR codes should be a part of your must-haves:
Allows online and offline integration
QR codes can be integrated into both online and offline platforms. Apart from banners, you can add it to any printed material, like posters and billboards.
You can also share online via social media pages or a website. Either way, both types of QR codes are still scannable. This kind of versatility fits perfectly in any format.
Banner QR code is easy to create and use
QR codes are easy to use; even non-tech savvy can create one for themselves. Plus, you can easily blend it into any platform after a few customizations.
You don’t need any special skills to use a QR code. You just have to copy and paste the QR code on your design.
Provides analytical insights
QR codes have s special QR code tracking feature that lets you gather insightful data to identify the campaign’s effectiveness.
With its tracking features, you can monitor the number of scans, time and date of scanning, location of scanners, and the device used to scan the code.
Best practices for using a QR code on banner and advertising
Remember a few best practices when using them on banners and other advertising materials to make the most out of your QR code campaign.
By following these best practices, you can ensure that your QR code campaign is effective and engaging for your audience.
Make sure the QR code is easy to scan
The QR code should be large enough and placed where a smartphone camera can quickly scan it. Avoid placing it in an area with poor lighting or low contrast.
Also, consider using a dynamic banner QR code. These are advanced QR code types in which data are embedded in a link compared to static QR codes whose data are directly embedded in the pattern.
So no matter how large the data is, it won’t affect the pattern density and, thus, remains easier to scan.
Include a call to action or a brief message next to the QR code explaining what users will get when they scan it. It will increase the chances of gathering interactions and scans.
A CTA will serve as an instruction and an invitation for the audience to scan.
Keep the linked content relevant
The linked content should be relevant to the user and offer value. It boosts the chances of the user engaging with the content and becoming a customer.
Always practice updating the content of your banner QR code; people will love it better when the content is relevant and timely. They want to revisit it from time to time, for sure.
Test the QR code before launching the campaign
Always test the QR code to ensure it leads to the correct content and that the linked content works properly.
Don’t waste your customers’ time by giving out problematic QR codes. It will leave them with a bad impression of your business, and we can’t afford such kind of bad publicity.
QR codes for better marketing and advertising
A banner QR code is a powerful tool for businesses looking to connect with customers and boost engagement with their advertising campaigns.
QR codes are a cost-effective, simple, and versatile way to improve customer engagement and drive conversions, making them valuable to any advertising strategy.
Additionally, by tracking and measuring the success of your QR code campaign, businesses can make data-driven decisions to improve the performance of future campaigns.
So, use this powerful marketing tool and implement QR codes in your advertising strategy today and visit the Free QR Code Generator now.
Frequently Asked Question
What size should a QR code be on a banner?
The minimum size requirement of a QR code is 2 cm by 2 cm, but this size just fits a business card.
For banners, which are relatively large and almost comparable to a billboard, it’s advisable to print in a 19 – 61.3 in or (48 -157 cm).