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QR codes have become increasingly popular and have helped marketers engage with consumers in new, groundbreaking ways.
QR codes are a useful tool for marketers as they can also play a role not just in promotions, but also in closing deals and facilitating contactless transactions.
It’s not limited to leading customers to a website or landing page. QR codes can be used to offer discounts and promotions, provide product information, and encourage social media engagements.
By leveraging the power of QR codes, marketers can create a more seamless and convenient experience for consumers.
If this excites you, here are the ways QR codes can help in marketing and how you can create one using a free QR code generator.
5 ways to use QR Codes in Marketing
- Link to a website or landing page:
One of the most common uses of QR code marketing is to link to a website or landing page. This could be the home page of a company’s website, a specific product page, or a special promotion or event page.
By scanning the QR code, consumers can quickly and easily access the information they are looking for.
- Offer special discounts and promotions
QR codes can be used to offer exclusive discounts and promotions to entice customers to buy a product and scan the code as in QR codes loyalty programs.
This could be a discount code for an online purchase, a coupon for a free item or service, or access to a special promotion or event. Creating this rewards system will definitely attract more customers to your business.
- Provide product information
Product packaging QR code can be used to provide consumers with more information about a product.
For example, a QR code on a product packaging could link to a page with detailed information about the ingredients, nutritional value, or origin of the product.
- Encourage social media engagement
QR codes can be used to get consumers to follow a company on social media or to share content with their own followers.
For example, a QR code could link to a company’s Facebook page or to a special promotion that can be shared on Twitter or Instagram.
- Facilitate contactless transactions
QR codes can be used to facilitate contactless transactions, such as making payments or checking in at an event.
This can be especially important during the COVID-19 pandemic, as reducing physical contact can help reduce the spread of the virus.
How to create a QR code for marketing
- Decide on the type of QR code you want to create. Most generators will offer options such as URL, File, vCard, and Social Media. Choose the one that best fits your needs.
- Enter the information requirement of that solution, then click ‘generate QR code’
- Customize the appearance of the QR code by adding a logo or changing the color. These options are available in the free QR code generator.
- Run a test on your QR code using your own device to check if it’s working.
- Once done, you can save or download your QR code. You can also print the QR code if desired.
Why use QR codes in marketing?
- Convenience
QR codes provide a convenient way for consumers to access information and perform actions quickly and easily.
This can be especially useful for busy consumers who may not have the time or inclination to type in a URL or search for information manually.
- Engagement
QR codes can be a creative and engaging way for marketers to connect with consumers. By using QR codes, marketers can encourage consumers to interact with their content and brand in a more meaningful way.
- Tracking and analytics
QR codes can be used to track consumer behavior and gather data about how consumers are interacting with a brand.
This can be useful for understanding consumer preferences and for improving marketing strategies.
- Contactless transactions
QR codes can be used to facilitate contactless transactions, such as making payments or checking in at an event.
This can be especially important during the COVID-19 pandemic, as reducing physical contact can help reduce the spread of the virus.
- Wide reach
QR codes can be accessed by anyone with a smartphone or other device that is capable of scanning them, making them a potentially powerful marketing tool with their wide reach and offline to online capability.
Market with QR codesIf you’re considering using QR codes in your marketing campaigns but are still unsure about it, you can look to top brands and how they’ve managed to innovate the use of QR codes to create viral ads.
Take note that online competition is tough, and if you don’t innovate with this new technology to boost your product or business, you will get left behind.
If you’re not using QR codes in your marketing efforts yet, now is a great time to start!
Enhance our marketing strategy and pool in more potential clients with QR codes. To create one, visit the free QR code generator homepage and sign up for an account!