It can include things like special offers, promotions, or even menu items in a restaurant.
They allow you to change the information stored in the code without creating a new one.
These codes are best for businesses that want to direct customers to a specific landing page or offer that may change over time.
Apart from that, the dynamic QR code also has a tracking feature that lets you monitor the scan analytics of your QR code, such as the number of scans, time and date of scanning, and the devices used to scan the code.
You can also ad a password and expiry to your QR code if it's in a dynamic form, making it very flexible for advertising.
Best practices for using QR codes
Here are some tips for creating effective code campaigns, including design and placement considerations:
Choose a QR code generator
Use a reputable QR code generator like the Free QR code generator that allows you to track the number of scans. The right software will enable you to measure the success of your campaigns.
Keep it simple
Keep the design of your QR code simple and easy to scan. Avoid using too many colors or patterns that make scanning difficult.
Make it large
Make sure your QR code is large enough to be easily scanned. A rule of thumb is to make the code at least 2×2 inches (5×5 cm) in size.
Use a call-to-action
Add a call-to-action (CTA) near the QR code to encourage people to scan it. For example, “Scan to learn more” or “Scan to get a discount.”
Test the QR code
Do a test scan on the QR code to ensure it’s working correctly and redirecting to the correct URL.
Use colors that stand out
Choose color that contrast with the background and stand out. This strategy will help your code to be more noticeable and make it more likely that people will scan it.
Place it in a strategic location
Place the QR code in a location where it’s easy to see and scan, for example, on billboards, flyers, brochures, or business cards.
Track and Analyze
Use QR code tracking and analytics tools to track how many people scanned your code, where they came from, what device they used, and how long they stayed on your website.
Use contextually appropriate QR code
Only use QR codes relevant to the context in which they appear. For example, a QR code on a menu would be more effective if it links to an ordering page.
Make it mobile-friendly
Ensure that the landing page or the website that the QR code redirects to is mobile-friendly, as most users will scan the code using their smartphones.
Following these tips, you can create an effective QR code campaign to help you achieve your marketing goals.
Remember to test your code, track the results, and continually optimize your campaign for better performance.
Start your QR code advertising journey today
QR codes have proven to be an effective tool for businesses to connect with customers and drive conversions in the online space.
Dynamic QR codes, in particular, offer a level of versatility and convenience that sets them apart from static codes.
They are ideal for businesses that want to promote special offers, promotions, or even menu items in a restaurant.
They also provide valuable customer behavior and preferences insights through tracking and analytics, allowing businesses to make data-driven decisions and optimize their campaigns for better performance.
In an ever-evolving digital world, dynamic QR codes give businesses the flexibility to adapt and change their campaigns to meet the needs of their customers.
Visit the free QR code generator and create a customized QR code today.