How to Generate a Free QR Code for Mobile Apps: A Complete Guide

With the increasing demand for seamless and convenient access to mobile applications, a QR code for mobile apps emerges as an innovative solution to increase app engagement.

Currently, there are 8.93 million mobile apps in the market, and the Google Play Store and the App Store are the leading app distributors with the largest app downloads.

Let’s find out how a simple QR code from a free QR code generator can let users discover, download, and engage with your mobile apps in seconds. 

How do I create a QR code for my mobile app for free?

How to get a QR code for an app? It’s simple. With a free QR code software, you can generate unlimited QR codes for your mobile applications without breaking the bank. 

Follow these steps to create one:

1. Open the Free QR Code Generator on your browser.

2. Select the App Stores solution and input the links to your mobile app from Google Play, App Store, and Harmony.

3. Generate the QR code. 

4. Customize the QR code design to match your brand’s style.

5. Do a scan test to see if your QR code for mobile apps directs users to the right app store page.

6. Download the code in PNG for digital use and SVG for prints.

7. Integrate into your marketing materials and disseminate. 

Benefits of using a QR code for mobile apps

Mobile app QR code

Many brands have seen the promising advantages of mobile apps to connect with their customers better—increasing brand awareness and revenue. 

With QR codes, mobile apps have become more accessible to mobile-first users, encouraging more app downloads and engagement. 

Let’s go through each of the key benefits of using QR code technology for mobile applications below:

Convenient access

A QR code for mobile apps provides a simple and convenient way for users to access mobile apps. 

They no longer need to manually type URLs or search for mobile applications in app stores. Users can quickly access the specific app page and download the application by simply scanning the code. 

Streamlining the app installation process through QR codes encourages app downloads, increasing the user base and potential customer interactions.


By implementing QR codes to market your mobile applications, you can save time and money in producing marketing materials. 

Using a dynamic QR code, you can redirect existing QR codes to new content even when it’s in print, ensuring that users can access the latest updates of your mobile apps.

You can also easily integrate them into any materials, allowing businesses, app developers, and marketers to distribute information about the app online and offline.

Tracking feature

App developers and marketers can track the effectiveness of their campaigns for their mobile apps by using dynamic QR codes. 

QR codes tracking feature allows you to monitor the number of scans, time and date of scanning, location of the scanner, and the device used to scan the code. 

You can turn on the email notification to direct the information to your inbox daily, weekly, or monthly. 

Analyzing these scan data helps businesses understand user engagement and optimize their marketing strategies.

Other QR solutions for mobile apps from the Free QR Code Generator

Did you know you can create a custom QR code besides using an app store QR code for your mobile applications? 

Let’s discuss each of the QR code solutions an advanced free QR code software offers:

URL QR code

If you want to direct specific mobile users to your mobile application from either Google Play or App Store, you can use a URL QR code generator to do that.

This solution supports various types of URLs, including that of mobile apps. Copy and paste the link to your mobile app from either of the two app stores, generate, and share.

Make sure to add clear instructions such as “How to install app using QR code on Android” to direct the target mobile users to scan the code and download your mobile app.

Multi URL QR code

A multi-URL QR code is an advanced QR solution that allows you to redirect users to another landing page depending on their location, language, time, or number of scans. 

With multi-URL’s number of scan redirection, you can redirect scanners to your app store link. For instance, you can set up three scans for the app’s promotional post online.

On the fourth scan, the link will no longer open on the promotional post but on the app store link instead. 

This solution lets you kill two birds with one stone: promote your app and increase download counts.

Ways to scan a QR code to download an app

App download QR code

Now that you know how to generate a QR code for mobile apps, it’s time to direct users on how to install an app through it with their available devices

Here’s a quick guide on how to install a mobile application on Android and IOS devices using a QR code:

How to install app using QR code on iPhone

Follow the steps below to download an app on an IOS device using a QR code:

  • Open the camera app on your device.
  • Hold your iPhone steady and point the camera at the QR code. Ensure that the entire QR code is within the camera frame.
  • Tap the notification banner at the top of the screen to open the link to the specific App Store page. Click the Get button and confirm the app’s installation authentication. 

Once the installation is complete, you can use the mobile app.

How to install app using a QR code on Android

Downloading a mobile app to your Android device is also straightforward. Here’s how you can do it:

  • Open either of the following: camera app, Google Lens, browser, or third-party QR code scanner. Find the Scan icon to open the scanner.
  • Hold your device steady and focus the camera on the QR code to recognize it.
  • Tap the pop-up notification on the screen to open the link to the exact Google Play page. Review the permissions the app requires and tap the Install button.

Finish the installation process, and you can now use the mobile app. 

Best practices to increase scans for app downloads 

With their ability to enhance an app’s accessibility and visibility, QR codes are revolutionary technology suitable for marketing mobile apps. However, getting more app downloads through it also requires a strategic approach. 

Here are some best practices you can follow to help you maximize your QR code scans and boost your app’s visibility and downloads:

Add a Call-to-Action 

Make sure to add a clear and compelling Call-to-Action (CTA) to encourage users to scan the QR code and download your mobile apps. 

Use persuasive language and highlight the benefits of downloading the app to create a sense of urgency.

You can also provide users with a simple step-by-step guide on how to use them to download your mobile app, such as “how to install app using QR code on iPhone,” to increase the likelihood of scans.

Optimize QR code placement

Place QR codes in strategic locations where your target audience will likely notice them. You can integrate them into digital channels like social media and email signatures.

For offline marketing, you can incorporate them into physical marketing materials, such as posters, flyers, and banners.

Make your design visually appealing

Design an eye-catching and scannable QR code for mobile apps that aligns with your brand. 

Use contrasting colors and ensure a high contrast between the QR code and the background to enhance visibility. 

You can also add your logo for authenticity, allowing you to establish a QR code branding.

Top companies with mobile app QR codes

Many brands across various industries integrate QR codes into their marketing strategies to promote their mobile apps. Here are some brands that are at the top of their mobile app QR code gaming: 


Loreal finance app QR code

The personal care company L’Oréal integrates scannable QR codes into their websites and packaging to provide consumers with safe virtual try-ons and information about the ingredients and tech behind their products. 

L’Oréal Groupe is also innovatively using QR code technology to market the newest version of its L’Oréal Finance app, which is available in Google Play and App Store. 


The athletic apparel company Nike uses a QR code to lead customers to their mobile application, The Nike App. 

The app allows users to shop for the latest sportswear releases and get a 10% discount when they buy two items or more on the app.

The company also uses a unique barcode that allows users who download and use the app to try on shoes without interacting with their store’s staff. 

Burger King

Burger King is among the restaurant brands that incorporate QR code technology into their promotions to boost app downloads. 

Its “QR Whooper” giveaway instructs viewers to scan the floating QR codes shown on their three commercials. 

These QR codes lead them to a web page that contains a coupon for a free Whooper that they can only claim when they purchase through the BK app. 

This marketing strategy compels consumers to interact with the brand and download their mobile app, increasing downloads. 

Ultimate app access: Get an app through QR codes today

With a QR code for mobile apps, you can make your mobile applications more visible and accessible to users, an ultimate gateway to effortless app access.

Whether you’re an app developer, brand owner, or marketer, standing out in an app market with millions of competitors is essential to boosting your app ranking and enhancing brand recognition. 

If you’re searching for a QR code software that lets you create a QR code for your mobile apps for free, look no further; visit the Free QR Code Generator and use it for all your QR code needs. 


Is there a free QR code app?

Yes, you can create an app QR code that directs users to the exact app page according to their device’s operating system for free.

With a reliable Free QR Code Generator online, you can generate a free QR code for your mobile applications. 

This software is the most advanced free QR code creator that offers 20 QR solutions to generate various custom QR codes for all your QR needs. 

It also has six customization tools you can use for personalizing your QR code to make it more authentic and professional-looking—reinforcing brand awareness and attracting a larger user base.