Adding color is one of the QR code design rules, it more visually appealing, but this element can make the code harder to scan when not chosen properly.
Stick with a simple and high-contrast color scheme to ensure that the code is easily scannable.
Never use pastel colors as these are hard to scan; also, avoid using the same shade of color for both background and pattern.
Don’t print in the wrong sizes
A common mistake is not being able to identify how small can a QR code be which makes it difficult to scan, especially for users with smaller screens or older smartphones.
The QR code must be at least 1 inch x 1 inch to ensure users can quickly scan it. The QR code size requirements vary on the scanning distance.
Smaller QR codes mean shorter distances, like flyers. Bigger ones require long distances as in billboards.
Don’t forget to test the QR code
Before using a QR code in a campaign, testing it to ensure it’s scannable and links to the correct information is essential.
Perform a QR code test on multiple devices and in different lighting conditions to ensure it works correctly.
By avoiding these common mistakes in QR code design, you can ensure that your code is easy to scan and links to the correct information. This strategy will increase the chances of success with your QR code campaign.
Don’t print in incorrect format
Be mindful of where you intend to share or place your QR code. When generating a QR code to be printed, download it in PNG format.
But if you want to print this QR code, then download it in SVG format.
Benefits of following the do’s and don’ts when you design a QR code
The guidelines are there for a reason. Check out the advantages you’ll enjoy when you play by the rules of QR codes:
Branding and recognition
By personalizing a QR code, you get to establish your own branding—something that makes you different from others and makes you memorable.
A customize QR code will allow others to easily recognize your brand the next time. If they find your QR code appealing, there’s a high chance they’ll also scan your future QR codes.
Security and Trust
When you design a QR code, you can contribute to the security and trustworthiness of the code. By having a custom design, it becomes more challenging for malicious persons to replicate or tamper with the QR code.
This is especially crucial for QR codes that link to sensitive information, secure transactions, or authentication processes.
Users are more likely to trust and scan a QR code that appears unique and official, reducing the risk of falling victim to phishing or fraudulent activities associated with fake QR codes.
Aesthetics and integration
If a QR code with logo is aesthetically pleasing, it’s a lot easier to incorporate it in any graphic material, like flyers and posters, without ruining its overall layout.
Visuals are very important, especially in campaigns like marketing and advertising. An additional element, as in QR code, can contribute a lot to bringing in more customers.
Create visually appealing and functional QR codes today
QR codes are an essential part of today’s digital marketing.
By following the guidelines above, you can create an effective QR code design that is easy to use and drives engagement and conversions for your business.
The dos of designing, such as using a high-contrast color scheme, a simple logo or icon, and a call-to-action, can help make your QR code more easily scannable and failproof.
So if you’re now considering the use of QR codes in your day-to-day work, then head to the Free QR Code Generator today, and don’t forget to customize your code for that lasting impression.
Frequently Asked Questions
Can I make a QR code in Canva?
You can’t generate a QR code on Canva. But certain integrations allow you to instantly a QR code on your Canva designs when enabled.
You no longer have to change tabs and copy-paste your QR code from your software. When you open your Canva, all your QR codes will be available on the side panel where you can just click it and add it to your layout.
This integration is available in the Free QR Code Generator. You just have to sign up for an account and choose any of the available plans.