How To Effectively Use QR Codes In Ads

Advertising for a product is no easy job. You have to be extra creative to ensure you market your business well, and one tool that could help is using QR codes in ads.

We can observe this technology used by many big brands from different industries, proving that it effectively advertises your business.

New to QR codes? Don’t worry; you can easily create one using a free QR code generator to create one. Despite its size, this small square code can hold extensive data about your business.

This blog will walk you through the advertising world and how QR codes can be your best buddy in promoting your business.

What is advertising?

To advertise is to sell your product or service without making it look like obvious selling. It’s a way of introducing your business to people and hooking their interest so that they will make a purchase.

We can observe advertising in print ads, tv/radio spots, web ads, billboards, and other mediums. Businesses, individuals, organizations, and governments can create advertising campaigns to attract a market.

Most advertisements use stories or educational materials to open the audience’s eyes and present their product or services as the solution. 

Print advertising vs. Digital Advertising

Print and digital advertising

Print and digital are the two forms of advertising we have today. 

Print advertising is the use of newspapers, magazines, brochures, flyers, and billboards to promote a product or business.

Print ads remain to be an effective method to reach out to a specific niche. That’s why we still see these printed materials thrive today, despite technological advancement. 

In contrast, digital advertising refers to the commercials we see on digital channels and devices. 

Digital ones can target their intended demographic more precisely, be monitored and evaluated in real-time, and spread to a broader audience for less money.

User participation is a factor that sets these two apart. With digital ads, viewers may interact with them in more ways than print, thanks to features like clickable links, animations, videos, and other multimedia elements.

You can also customize advertising in the digital realm to tailor it to specific interests and actions using triggers and algorithms.

But that does not make print ads less effective, as some still prefer reading and seeing promotions on paper.

QR code as a tool for advertising

QR code advertisingQR code advertising is a popular marketing tool today. They are 2-dimensional barcodes that users can access thru scanning.

These codes are in demand because they seamlessly close the gap between offline and online users. You can use both QR codes for digital and printed materials, enhancing the advertising capability of the material.

QR codes encourage user participation, increase engagement, and drive more conversions in just a scan.

Dynamic QR codes also offer various QR code features, such as edit, track, password, and expiry, that are significant to gather valuable insights into customer behavior and help businesses to refine their marketing strategies over time.

How to create a QR code

Creating a QR code is a relatively simple process. Here are the basic steps:

  1. Go to the Free QR Code Generator online.
  2. Choose a QR code solution you want to use. You can choose several solutions, including files, links, social media, and more.
  3. Provide the details needed. It depends upon your chosen solution.
  4. Generate your QR code.
  5. Customize your QR code. You can add colors, make changes to the eyes and frames, add a logo, and even make a call to action.
  6. Test your QR code on your device. Customizing can sometimes contribute to errors, so checking before downloading is best.
  7. Download your QR code. You can then incorporate it into your ads.

5 Ways to use QR codes in Ads

You can use QR codes to increase customer interaction with an advertisement and ultimately increase sales. These are five examples of how you can use QR codes in advertising:

Share product information

QR codes are a great way to show customers more details about the products they might like. For instance, product packaging QR code might direct consumers to a video demonstration, user reviews, or an online manual.

Offer discounts and promos

You can use a QR code loyalty program to provide perks to customers. With a simple scan, you can take customers to a landing page where they may claim their discount vouchers or codes.

Consumers love deals, so this is a great way to tickle their interest.

Promote events

Conferences, trade exhibitions, and product launches are examples of events that might benefit from using QR codes for advertising. Let users scan the code to go to the event schedule or registration page.

Boost social media platforms

You can entice customers to follow a company’s social media accounts by providing a QR code. For instance, a QR code on a business card can connect customers with the company on several social media platforms.

Attract new customers

You can also use QR codes to attract new customers and expand your business’ reach. Add a QR code on your TV commercial that encourages users to sign up or register.

Advertise it better with QR codes

Why only choose one between digital and printed ads when you can do both with QR codes?

The versatility of QR codes can allow you to hit all platforms, increasing your chances of growth and better sales.

Plus, QR codes are easy to make; you can free them with a trial version. Just visit the Free QR Code Generator today and create an account.

It has a user-friendly interface that anyone can easily navigate. It also offers comprehensive customization features to help you create a personalized QR code.

Jumpstart your advertisement and reach more audiences with QR codes today.