Fashion Week 101: Merging The Runway With QR Technology

Dates are now out for this year’s Fashion Week, so it’s time to glam up with the different fashion houses and style tycoons worldwide!

Are you fond of clothing and creativity? Then you must be curious about this event which attracts the biggest celebrities and fashion icons by the biggest celebrities and fashion idols.

And this year, this much awaited event has taken a huge stride in innovation with QR codes. 

Discreet boxes hold a multitude of information that can easily be integrated into any outfit. This is made easy with the power of a free QR code generator.

More on this below.

What happens during this event?

Before answering what is a QR code and how it should be used in fashion events, let’s dive in first to the fashion world.

This is one of the grandest events in the fashion industry. Many fashion connoisseurs anticipate this week for the upcoming clothing trends.

Fashion designers, brands, and houses present their collections in a runway fashion show, sometimes with the best models worldwide, to further attract the public.

Events like this receive so much attention from the media and various fashion magazines as well.

These events influence the upcoming fashion trends for the current and approaching seasons, and they only happen twice a year—-that’s why they’re highly popular among fashion and even showbiz socialites.

There are 4 prominent fashion capitals in the world: the Big Four—New York, London, Milan, and Paris. These places have the most media coverage, where the biggest brands join to highlight their collections, especially in New York FS.

Today, Tokyo is considered to be an additional fashion capital as it continuously grows its influence among audiences.

And did you know that there are three types of Fashion Week: Haute Couture, Prét-à-Porter, and Menswear?

Haute Couture 

In Paris, a haute couture fashion week occurs twice a year—one for the Spring and the other for the Fall season.

Haute couture literally translates to “high-dressmaking,” so seeing big fashion brands in there is not a shock, such as Chanel, Givenchy, Valentino, and Dior among others. This kind of collection is made-to-measure because of the intense details.

Fun fact: If you don’t have an invitation for this event, Vogue magazines can be your go-to. They capture the best shots during haute couture events giving you that same event feel as if you’ve been there.


This second type is otherwise known as Ready-to-Wear. This means that this collection can be bought immediately and is available off the rack in standard sizes.

The Prêt-à-Porter Fashion Week collection is more on the everyday wearable side. It aims to close the gap between high fashion and daily wear, making it inclined for mass production and retail distribution.

It targets a larger market than that of haute couture with its commercially viable set of designs. You can find this collection in boutiques or department stores four to six months after the show. 


This type highlights collections for men ranging from daily wear to high-end fashion styles. Media, stylists, and potential buyers are invited.

Although this event’s scope is lesser than the first two, this has been a constant practice with the hope of influencing Americans to take an interest in couture just like Europeans.

Redefining runway fashion with scanning technology 

The ever-growing changes, especially in technology, have also influenced the fashion industry. Do you want to check out some of the amazing collaborations of tech and fashion? See the list below.

Vivienne Tam’s Fall 2013 collection

Vivienne fashion week QR code

Tam is a Chinese fashion designer who also used QR codes in her Fall 2013 collection named China Chic. 

The QR codes were cleverly added to the designs of the clothes, delicately woven or printed onto the fabric of dresses, tops, and other attire.

Tam did this by creating a URL QR code first with the aid of a free QR code generator. When scanned, it leads to Tam’s official website.

Her collection showed a progressive way of designing clothes, revealing her openness to trying new technologies while blending cultural themes and storytelling.

Klarna’s Peak 2020 Fashion

Klarna fashion week QR code

In Klarna’s Peak 2020 Fashion, they sent models to the runway wearing only a robe and QR codes. The company aims to give consumers a unique way to order their outdoor and sportswear collections. 

It reveals an outfit when guests and the crowd scan the QR code via the Klarna app and allows them to check the item closely, especially since they can zoom in on the photo and allow them to purchase the item right in the app.

Central Saint Martin’s BA 2022 Fashion Show

Central saint martin fashion week

Central Saint Martins, a prestigious art and design college in London, also incorporated a QR code in their BA 2022 show.

A noteworthy moment happened when a model strutted the runway wearing a working QR code. When the audience scans the QR code, it leads to an AR filter on Instagram. 

Creative ways to enhance fashion events through a free QR code generator

Aside from using a QR code in the runway itself, other QR code uses will make this event more convenient for attendees and organizers. Check out some of the tips below:

Online invitation

Organizers and prominent brands can use an event QR code to create a personalized digital invitation card for their guests. 

The H5 editor is packed with editing tools that organizers can use to create their own landing page. Instead of personally giving out physical invitation cards, they can just send out QR codes online.

This is an efficient and less time-consuming method of inviting an audience for an upcoming fashion show event.

Seat arrangement

Seating arrangement QR code

You can also use a QR code to PDF if you already have the layout—to provide guests with the seating arrangement so it’ll be easier for them to find their seats upon arriving at the venue.

But if you need to start the layout from scratch, you can edit the venue layout using the H5 editor—it has all the editing tools you need, from shapes to lines and even text. 

This is very convenient for guests as they no longer have to fight over a certain seat and for organizers as well, for they no longer have to hire ushers and usherettes.

Instant purchases and pre-orders

QR codes can also allow guests to purchase runway fashion items by scanning models’ QR codes.

When users scan the code, you can direct them to an online shopping platform or your website, where they can instantly order ready-to-wear items or pre-order a haute couture.

This is much more convenient than waiting for the entire fashion show to end before making a purchase or waiting for the availability of these items in boutiques and stores.

Access to designer profiles

Besides designs and styles, most fashion enthusiasts are also curious about the designer behind the item. 

QR codes on designer bios or a magazine QR code can link to personal profiles, brand stories, or the inspiration behind specific collections. 

The brand itself attracts buyers, so designer profiles surely add depth and context to the fashion pieces on display, enhancing the overall experience for attendees.

Product details

Seeing models on the ramp with those fancy and avant-grande pieces will make the audience ponder anything related to the piece. One deciding factor is details.

From fabric used, to sizes, to price, to the number of pieces out in the market—all these affect buying decisions. Present all these details and more significant information using a clothing QR code in the very material.

You can create a PDF QR code with all these details listed for easier review.

Website redirection

If you’re a brand joining the fashion week to share your latest collection, you can grab this opportunity to boost your website traffic and advertise your previous collections.

To do this, you only need to embed your link into a code using the URL to QR code solution. 

Using a QR code to share your website link is way better than just placing your naked link on any materials—aside from not being eye-pleasing, it’s also tasking on the guests’ part.

Discounts and vouchers

You may also use a QR code to share discount codes or vouchers. For instance, you can add a QR code to the invitation card, which, when scanned, gives off alphanumeric combination code.

Buyers can present this code when purchasing the item online for a price-off. This will develop customer loyalty in the long run.

How to create QR codes

1. Go to the Free QR Code Generator website

2. Choose any QR code solution you wish to use

3. Provide the required data

4. Hit the generate QR code button

5. Customize QR code by modifying some of the elements

6. Run a test scan on your code

7. Download, print, or incorporate on any of your event materials

Highlight your next fashion event with a touch of QR tech

Enhance the Fashion Week experience with a touch of technology to provide convenience among the audience and working committee. 

Worry no more about personally attending to the guests’ needs; take your time perfecting the event flows and let QR codes assist you in doing so!

Create a QR code to cater to specific tasks so you don’t have to do it by yourself. The world is growing fast, don’t let the fashion industry be left behind. 

If you want to innovate your upcoming fashion events, head to the Free QR Code Generator website and discover more about this tool.

Frequently Asked Questions

Which fashion week is the most famous? 

Although presently, there’s the Big Five already, the four original events are still considered the most famous among them: New York, Milan, Paris, and London.

These are the ones that get the most attention from the media and are widely attended by the most well-known personalities.

Which is the biggest fashion brand in the world? 

According to, the top 10 fashion brands in the world are Nike, Louis Vuitton, Chanel, Gucci, Adidas, Hermès, Dior, Cartier, Zara, and Rolex.

And most of these brands like LV, Chanel, Gucci, Hermès, and Dior, are often seen on the runway.