QR codes have made it convenient to access information with just one scan. These versatile squares have revolutionized how we consume content, from marketing campaigns to product information.
But what happens when the data behind your QR code becomes outdated or irrelevant? That’s when redirecting comes in.
Redirecting is when you change or edit your QR code’s content so that it would lead scanners to updated content. With this strategy, you won’t have to create new QR codes.
This comprehensive guide will dive into how to redirect existing QR codes using the free QR code generator software.
What is a QR code?
What is a QR code? A QR code is a matrix barcode first invented in 1994 by Masahiro Hara of the Japanese company Denso Wave. QR codes are similar to barcodes but can store much more information by scanning them using a smartphone.
QR codes consist of black squares on a white background. They can store various information, including website URLs, product information, and contact details.
These codes are commonly used in marketing, advertising, and product labeling to give customers quick access to a product or service.
To scan a QR code, a user needs to open a QR code scanner app on their smartphone, point their camera at the code, and the app will automatically reveal the information behind the code.
However, you can also scan a QR code on Android without an app, even in iOS, as long as it's an Android 8 and above, and an iOS 11 and above.
Why do users redirect QR codes?
By redirecting QR codes, businesses and individuals can ensure their codes remain effective and provide accurate and relevant information to users.
There are several reasons why users need to redirect existing QR code free of charge:
1. Outdated Information
The information behind a QR code may become outdated over time and needs to be updated to ensure it’s still relevant.
2. Broken Links
Suppose the website or content that a QR code connects to is unavailable or has relocated. In that case, it may result in broken links.
3. Changed Product Information
The URL associated with the QR code may need to be changed if a product or service changes.
4. Improved User Experience
By guiding consumers to the most precise and up-to-date information, redirecting QR codes can improve the user experience.
5. Better Analytics
Redirecting QR codes can help track the effectiveness of marketing campaigns and provide valuable insights into user behavior.
Static QR code vs. Dynamic QR codes: which can you redirect?
Now, let's differentiate static versus dynamic QR code.
A dynamic QR code is an advanced type of QR code that allows you to change the URL it links to, even after creating it. This makes it possible to redirect the QR code to a different URL if necessary.
Businesses and organizations often use dynamic QR codes because they provide greater flexibility and can be easily updated as needed.
On the other hand, a static QR code is a type of QR code that has a hard-coded URL that users can’t change after downloading.
To redirect a static QR code, you must create a new one with a unique URL and replace the old code.
You want the ability to redirect your QR code in the future. In that case, it’s best to use a dynamic QR code.
How to redirect QR codes
Here are the steps to redirect an existing QR code:
1. Identify the QR code
Find the QR code you want to redirect. It could be on a physical product, in a print advertisement, or on a website.
2. Determine the QR code’s current URL
Knowing the URL link in a QR code is necessary before you can redirect it. You can do this using a smartphone’s QR code scanner app. Open the app, point your camera at the QR code, and the app will reveal the URL behind the code.
3. Create a new URL
The next step is to create a new URL to which you want the QR code redirecting. It can be a new website, a landing page, or updated product information.
4. Update the QR code
Once you have a new URL, you’ll need to use a QR code generator to create a new QR code that links to the new URL.
Make sure to choose the Free QR Code Generator which provides a simple process for updating and redirecting QR codes.
5. Replace the old QR code
After creating the new QR code, it’s time to replace the old QR code with the new one. It will involve printing a new label for a product, updating a print advertisement, or changing the QR code on a website.
6. Test the new QR code
Before you finalize the redirect, testing the new QR code is essential to ensure it’s working correctly. You can do this using a smartphone’s QR code scanner app.
Scan the QR code and confirm that it redirects to the new URL.
Tips for creating effective QR codes
Keep the URL short
Use a URL shortening service to reduce the URL length linked to the QR code. It will make the QR code easier to read and reduce the likelihood of errors when redirecting.
Choose a dynamic URL
Use a dynamic URL that users can update easily rather than a static URL that is hard-coded into the QR code.
Use a reputable QR code generator
Choose the free QR code generator that provides a simple process for updating and redirecting QR codes.
Test QR codes regularly
Regularly test QR codes to ensure they are still redirecting to the correct URL and that the information is up-to-date.
Add a call-to-action
Encourage users to scan the QR code by adding a clear call-to-action, such as “Scan for more information.”
Redirect your QR codes using the free QR code generator
Redirecting existing QR codes is crucial to ensure that the information behind the codes remains accurate and up-to-date.
By following the steps outlined in this article, you can easily redirect QR codes and keep your audience engaged and informed.
Whether using QR codes for marketing, advertising, or product labeling, a well-designed and well-maintained QR code system can provide a seamless user experience and drive engagement with your brand.
Consider redirecting your QR codes today and take advantage of this powerful technology’s benefits.
Visit the free QR code generator to learn more about this QR code strategy.
