What happens in a QR code light show?
A QR code drone show reveals what happens when drones are operated to form a QR code in the night sky.
Drone operators program numerous drones to move rhythmically to music or other audio cues to immerse the audience. Even better, they maneuver them carefully to replicate your QR code campaign’s patterns.
The result? A massive QR code displayed by drones in the air that spectators can scan using their smartphones.
This code is designed to redirect people who scan it to links and sites the company intends to promote.
Potential customers can learn more about your brand and might even complete a purchase while on your website with a single phone scan.
Some standard personalized QR codes include details like the company's logo, a short message, or a link.
Present-day marketing with drones
Many marketers today use drones in various promotional strategies known as drone marketing or drone advertising with QR codes. Drones may film the event from above, increasing interest and participation among a larger crowd.
Drone marketing is most suitable for outdoor events, such as music festivals, sporting events, outdoor product launches, or concerts, because it provides larger displays.
Drones are one of today's marketing tools, and they can help create more innovative campaigns and strategies in the future.
Why QR codes in drone marketing is a top-grade strategy
Since the popularity of QR codes as a drone marketing strategy, here are some of the benefits that you can expect with this marketing strategy:
Attention-grabbing
It's not typical to see DIY QR codes flashed by drones up in the air as a marketing strategy. Indeed, it is an exciting way to catch the crowd's attention.
Aside from the fact that it is visually stunning, they are also great for creating buzz and generating interest in a product or service.
For example, you can embed your website's URL into a QR code. When users scan it, you can redirect them to your site, generating solid traffic.
Unique and memorable
Marketing is all about being unique. Displaying a QR code drone show creates the next level of impression among the audience, making your product or brand stand out from the competition. With a free QR code generator, you can explore different kinds of marketing tools such as social media, websites, and sales QR codes.
By embedding your promotional campaign in a QR code on a drone, you can make it more memorable for the audience and strengthen their interest in your brand.
Increased brand visibility
You can use drones to create QR codes of various sizes. This is an excellent way to increase brand visibility and develop audience awareness.
Just embed your company name or company logo in your QR codes tracking with drones to do so. Scanners will surely remember your brand for being the one that flashes up in the sky.
Greater reach
Since a drone show QR code is large enough to be placed in the sky, you can guarantee that the audience at the event and those nearby can see it.
It allows you to have a greater reach with just one strategy. You can also embed your QR code with a video to invite everyone else to try your service or product.
Flexibility
Drones can be programmed to create various shapes and patterns, making them highly versatile for marketing purposes.
They can also be flown in different locations and environments, making them adaptable to various QR code marketing needs.
Following QR code best practices, you can promote all sorts of products, sales, loyalty programs, and many more.
In addition, even those not at the event can still access the QR code flashed on television screens for home viewers.
5 unforgettable light shows with drone QR codes
Before you can generate a free QR code for drones, here are some of the effective QR code drone shows that you should check out:
Bilibili Lighting Show (Shanghai)
The popular video-sharing website from China has celebrated the first anniversary of its game app, Princess Connect! Re: Dive.
Bilibili used 1500 drones to light up the sky and form things like a few characters of the game, the game name, and a QR code that redirects users to download the app from their device's app store.
Beazley Brand Re-launch (London)
The specialist insurer Beazley lit almost 400 drones in the sky, revealing a QR code design at a private event in Magazine London with 700 guests.
Here, they shared their story of successes and failures up to date. The light show was accompanied by aerial violinists, and disco and funk band Boney M. Beazley was able to launch a light show with the help of SKYMAGIC.
The primary purpose of the stunt was to thank their clients, investors, and brokers for making the rebranding possible and to showcase the hard work of their employees.
Despite only having 700 visitors, the QR code was scanned 1,137 times, showcasing the incredible use of QR codes in drone marketing.
Travis Scott (Miami)
When rapper Travis Scott performed in Rolling Loud, Miami for Super Bowl 2019, he also launched his new song "Escape Plan" using QR codes with drones.
During his live performance, accompanied by 250 flying drones, the UAVs slowly formed a vast QR code in the sky. When users scan the code, it redirects them to the song's Spotify playlist.
This epic strategy just proves that you don’t need to be a famous musician to launch your own QR code on a drone. All you have to do is visit a free QR code generator to start your own.
Dallas rickrolled (Dallas)
Sky Elements Drone Show took their rickrolling to the next level.
Rickrolling is the meme created when getting tricked into watching Rick Astley's music video.
It is a bait-and-switch link that makes users click or visit a link only to be shown the music video of Rick Astley’s 1987 hit; it is a harmless prank made famous by netizens.
So, on April 1, 2022, as part of April Fools' Day, the company used 300 drones to form a QR code over the downtown Dallas sky.
When scanned, the QR code leads to Rick Asley's 1987 song "Never Gonna Give You Up" on YouTube, which sent everyone laughing.
SXSW Drone QR code (Austin)
Producers used 400 drones to light up Austin's downtown sky to 300 feet high and 600 feet wide.
This promotes the new Paramount+ Sci-fi series "Halo." The drones awed the onlookers by forming the show's title, then outlined some iconic characters and formed a QR code.
When the audience scanned the QR code, they are led to the "Halo" website where they can check out the newest trailer.
How to create a QR code with free QR code generator
- Go to a free QR code generator online. Sign up or log in if you already have an account.
- Choose a solution you want to use. Dynamic and static QR codes are available. Here, you can use dynamic QR codes for social media links, videos, PDF documents, and many more.
For static QR codes, you can create QR codes for wifi, email, and Vcards to share your digitized business card.
- Provide the details needed. Most QR code generators ask for URL links for social media QR codes and personal and contact information like name, contact number, and company address for Vcards.
- Generate your QR code.
- Customize QR code. Depending on your brand's colors, shape, and image, you can personalize your QR code.
- Test your QR code on your device. It is best to double-check that it is working to save time and wasting budget before launching.
- Download and have your QR code shared via drone show.
Paint a QR code in the sky with a smart drone marketing gimmick
Why settle for an itsy bitsy QR code when you can use the vast sky to share one?
If you want to take your QR code campaign to the next level, the drone QR code strategy’s the ones for you.
Renowned companies have used light show QR codes to market their brand and have proven to be effective numerous times. A stunt like this will not only leave an impression but will also broaden your business opportunities worldwide.
It's unique and creative but easy to implement with the right resources. QR codes are used in many ways in marketing, and your business's success is almost guaranteed once you take your ad campaigns to the skies.
Remember, you must generate a QR code before calling a drone's help. To do so, visit the Free QR Code Generator online and create an account.
This QR code maker offers various solutions and creative tips and tricks to help you with your campaign. Check it out today!
FAQs
What is the optimal QR code size for drones?
The QR code's size depends on the drone's size and the distance between it and the users. It is recommended to be at least 10 x 10 cm to ensure its scannability, but this can vary. Check your QR code light show scale and use it as a base for the QR code size; the more significant the QR code, the more people will see and scan it.
Consult your marketing head and drone operator before launching the QR code.
How will people scan your QR code?
Using a smartphone, one can scan the QR code on any platform on which it was designed to be presented. Whether on paper, a wall, flyers, or even the sky, QR codes are scannable anywhere as long as they are clear.
