Unforgettable Drone QR Code Shows You Should Know

As drone QR code presentations provide a novel and memorable method to engage audiences and promote companies or messages, they are gaining popularity at events and festivals worldwide.

These QR codes have already starred in some big events, like Superbowl. It only proves how effective drone QR codes can reach a huge audience.

Pulling off a drone show alone might be challenging, but professionals got you on that. And on top of that, creating a QR code is easy; you only need a free QR code generator.

Once you have created a QR code, you can let drone operators manage the show for you. Check out more on this topic below.

What happens in a drone QR code show?

Drone QR codeWhat is a QR code, specifically, a drone QR code show?

A drone QR code show happens when drones fly and create a formation imitating a QR code by using lights.

Drone operators maneuver them carefully in the sky to make the exact QR codes in shapes and patterns. The result is a massive QR code in the air that spectators can scan using their smartphones.

Some common QR code contents include details like the company’s logo, a short message, or a link. But to further immerse the audience, the drones can be programmed to move in rhythm to music or other audio cues.

Present-day marketing with drones

Many marketers today use drones in various promotional strategies known as drone marketing or drone advertising. Drones may film the event from above, increasing interest and participation among a larger crowd.

Drone marketing is most suitable for outdoor events, such as music festivals, sporting events, outdoor product launches, or concerts, because it provides larger displays.

Drones, as one of today’s marketing tools, can pave for more innovative campaigns and strategies in the future. 

Significance of drone QR code in marketing

Since the popularity of QR codes in drone marketing, here are some of the benefits that you can expect when you engage in this type of marketing:


It’s not typical to see QR codes flashed by drones up in the air as a marketing strategy. Truly, it is an interesting way to catch the crowd’s attention.

Aside from the fact that it is visually stunning,  they are also great for creating buzz and generating interest in a product or service.

You can embed your website’s URL to QR code, so when users scan it, you can redirect them to your site and pave for strong traffic.

Unique and Memorable

Marketing is all about being unique. And using a drone QR code creates the next level of impression among the audience. This makes your product or brand stand out from the competition.

 By embedding your promotional poster in a drone QR code, you can make your campaign more memorable for the audience and strengthen their interest in your brand.

Increased Brand Visibility

You can take advantage of the QR code size that drones can create. This is an excellent way to increase brand visibility and develop awareness among the audience.

Just embed your company name or company logo in your drone QR code to do so. Scanners will surely remember your brand for being the one that flashes up in the sky.

Greater Reach

Since a drone QR code is large enough to be placed up in the sky, you can guarantee that the audience within the event can see that and those within the nearby vicinity.

It allows you to have a greater reach with just one strategy. You can also embed your drone QR code with a video to invite everyone else to try your service or product.


Drones can be programmed to create various shapes and patterns, making them highly versatile for marketing purposes.

They can also be flown in different locations and environments, making them adaptable to various marketing needs.

Apart from that, even those not in the event’s place can still access the QR code flashed on television screens for home viewers. 

4 Unforgettable drone QR code shows

Here are some of the drone QR code shows that you should check out:

Bilibili lighting show (Shanghai)

The popular video-sharing website from China has celebrated the first anniversary of its game app, Princess Connect! Re: Dive.

Bilibili used 1500 drones to light up the sky and form things like the game name itself, some characters of the game, and a QR code that redirects users to download the app from their device’s app store.

Travis Scott (Miami)

Superbowl QR code

When rapper, Travis Scott, performed in Rolling Loud, Miami, for Superbowl 2019, he also launched his new song “Escape Plan” using drone QR codes.

Accompanied by 250 flying drones during his live performance, the UAVs slowly formed into a huge QR code in the sky. When users scan the code, it redirects them to the song’s Spotify playlist.

Dallas rickrolled (Dallas)

Sky Elements Drone Show took their rickrolling to the next level.

Rickrolling is the meme created when getting tricked into watching Rick Astley’s music video. So on April 1, 2022, as part of April Fools’ Day, the company used 300 drones to form a QR code over downtown Dallas sky.

When scanned, the QR code leads to Rick Asley’s 1987 song “Never Gonna Give You Up” on YouTube, which sent everyone laughing.

SXSW Drone QR code (Austin)

Producers used 400 drones to light up Austin’s downtown sky to 300 feet high and 600 feet wide. 

This promotes the new Paramount+ sci-fi series “Halo.”. The drones performed a little by forming the show’s title, then outlined some iconic characters and formed a QR code.

When the audience scans the QR code, it leads to the “Halo” website, where they can check out the newest trailer.

How to create a QR code

  1. Go to the free QR code generator online
  2. Choose a solution you want to use
  3. Provide the details needed
  4. Generate your QR code
  5. Customize your QR code
  6. Test your QR code on your device
  7. Download and have your QR code shared via drone show

Paint a QR code in the sky with a drone QR code

Why settle for an itsy bitsy QR code when you can use the wide sky to share one?

If you want to take your QR code campaign to the next level, this one’s for you. It’s unique and creative but totally easy to pull off with the right resources.

Remember, you must generate a QR code before calling a drone’s help. To do so, visit the Free QR Code Generator online and sign up for an account.

This QR code maker has a wide variety of solutions to offer you and creative tips and tricks to help you out on your campaign. Check it out today!