A drone QR code show happens when drones fly and create a formation imitating a QR code by using lights.
Drone operators maneuver them carefully in the sky to make the exact QR codes in shapes and patterns. The result is a massive QR code in the air that spectators can scan using their smartphones.
Some common QR code contents include details like the company’s logo, a short message, or a link. But to further immerse the audience, the drones can be programmed to move in rhythm to music or other audio cues.
Present-day marketing with drones
Many marketers today use drones in various promotional strategies known as drone marketing or drone advertising. Drones may film the event from above, increasing interest and participation among a larger crowd.
Drone marketing is most suitable for outdoor events, such as music festivals, sporting events, outdoor product launches, or concerts, because it provides larger displays.
Drones, as one of today’s marketing tools, can pave for more innovative campaigns and strategies in the future.
Significance of drone QR code in marketing
Since the popularity of QR codes in drone marketing, here are some of the benefits that you can expect when you engage in this type of marketing:
It’s not typical to see QR codes flashed by drones up in the air as a marketing strategy. Truly, it is an interesting way to catch the crowd’s attention.
Aside from the fact that it is visually stunning, they are also great for creating buzz and generating interest in a product or service.
You can embed your website’s URL to QR code, so when users scan it, you can redirect them to your site and pave for strong traffic.
Unique and Memorable
Marketing is all about being unique. And using a drone QR code creates the next level of impression among the audience. This makes your product or brand stand out from the competition.
By embedding your promotional poster in a drone QR code, you can make your campaign more memorable for the audience and strengthen their interest in your brand.
Increased Brand Visibility
You can take advantage of the QR code size that drones can create. This is an excellent way to increase brand visibility and develop awareness among the audience.
Just embed your company name or company logo in your drone QR code to do so. Scanners will surely remember your brand for being the one that flashes up in the sky.
Since a drone QR code is large enough to be placed up in the sky, you can guarantee that the audience within the event can see that and those within the nearby vicinity.
It allows you to have a greater reach with just one strategy. You can also embed your drone QR code with a video to invite everyone else to try your service or product.
Drones can be programmed to create various shapes and patterns, making them highly versatile for marketing purposes.
They can also be flown in different locations and environments, making them adaptable to various marketing needs.
Apart from that, even those not in the event’s place can still access the QR code flashed on television screens for home viewers.
4 Unforgettable drone QR code shows
Here are some of the drone QR code shows that you should check out:
Bilibili lighting show (Shanghai)
The popular video-sharing website from China has celebrated the first anniversary of its game app, Princess Connect! Re: Dive.
Bilibili used 1500 drones to light up the sky and form things like the game name itself, some characters of the game, and a QR code that redirects users to download the app from their device’s app store.
Travis Scott (Miami)