Tracking QR codes allow businesses and marketers to gather data on how users interact with their QR codes. Brand owners can use this information to measure the effectiveness of marketing campaigns and make data-driven decisions.
And with the best free QR code generator software, you can enjoy integration with Google Analytics, a powerful tool for tracking QR codes that provides information on user behavior.
It can track the number of scans, the location of the users, and the devices used to scan the codes.
Additionally, it allows businesses to create custom reports and analyze data in real time, making it easy to identify trends and adjust campaigns.
Benefits of using QR code tracking google analytics
Measure campaign effectiveness
QR code tracking allows businesses to measure the effectiveness of marketing campaigns by tracking the number of scans, the location of users, and the devices used to scan the codes. Marketers can use this information to identify trends and make adjustments to campaigns.
Monitor user behavior
QR code tracking provides insights into user behavior, such as the total number of scans and the user’s location. It helps marketers understand user engagement and make data-driven decisions.
Customizable reports
Google Analytics allows businesses to create custom reports to analyze data in the most appropriate way for their business. It enables companies to identify key metrics and track their progress over time.
Real-time data
Google Analytics provides real-time data, so businesses can monitor their QR code tracking and adjust campaigns as needed.
Cost-effective
QR code tracking with Google Analytics is a cost-effective way to gather valuable insights about user behavior, as Google Analytics is free to use.
Integrate with other data
Businesses can integrate Google Analytics with other data sources, such as website analytics and CRM data. It lets companies gain a complete view of their customers and make data-driven decisions.
Identify geographic location
QR code tracking allows businesses to identify the geographic location of the user, which can help identify new markets and target areas.
Understand user demographics
QR code tracking can provide insights into users’ demographics, such as age, gender, and location, which can help create targeted marketing campaigns.
Importance of tracking QR code scans
To set up event tracking in Google Analytics for QR code scans, you will first need to create an event in Google Analytics. After that, you can add the code to your QR code landing page.
- First, in Google Analytics, go to the “Admin” section
- Select “Event Tracking” under the “Tracking Info” category.
- Then, create a new event by filling in the “Event Category,” “Event Action,” and “Event Label” fields.
These fields will help you categorize and analyze your data later.
Next, you will need to add the event tracking code to the QR code landing page. You can do this by adding the code snippet provided by Google Analytics to the page’s header or using a Google Tag Manager.
Once you have set up event tracking, you can view the data in the “Behavior” section of Google Analytics. There, you will see the number of scans, the location of the users, and the devices used to scan the codes.
You can also use the “Custom Reports” feature to create a report showing only QR code scans.
By tracking QR code scans with Google Analytics, you will be able to gain valuable insights into user behavior and measure the effectiveness of your QR code campaigns.
It will allow you to make data-driven decisions and improve the performance of your campaigns over time.
Why you should consider advanced tracking
Tracking basic metrics such as the number of scans is helpful. However, you can also measure more advanced metrics to better understand your QR code campaigns.
Here are some advantages you can enjoy when you apply this tactic:
Tracking conversions
By setting up goal tracking in Google Analytics, you can track the number of conversions resulting from QR codes tracking scans.
It will allow you to measure the effectiveness of your campaigns in terms of actual conversions rather than just scans.
Tracking conversion rate
You can understand how well your QR code campaigns are performing in terms of conversions by calculating the conversion rate (the number of conversions divided by the number of scans),
Tracking user behavior on landing pages
Google Analytics tracks user behavior on the landing pages associated with QR codes. It will give you insights into how users interact with the pages, such as how long they stay, which links they click on, and which pages they exit.
Tracking the cost of QR codes
Tracking the cost of creating and distributing the QR codes and comparing it to the conversion rate lets you understand your QR code campaigns’ return on investment (ROI).
How to create a QR code
Creating a QR code and linking it to your website or landing page is simple. Here are the steps you can follow:
- Go to a reliable QR code generator website, such as the Free QR code generator.
- Select the type of QR code you want to create. The most common type is a URL QR code, which links to a website or landing page.
- Enter the URL of the website or landing page you want to link to in the designated field, then generate your QR code.
- Customize the appearance of the QR code if desired. Many QR code generators allow you to customize QR code color, add a logo, or modify the size of the code.
- Click “Generate” to create the QR code.
- Download the QR code in the desired format (e.g., PNG, JPEG, SVG).
- Deploy your QR code onto digital marketing campaigns or printed media promotions.
Track your QR code campaigns today
QR codes are a convenient and effective way to direct users to online content and track their behavior.
Google Analytics is a cost-effective and powerful tool for tracking QR codes, providing businesses with the insights they need to improve the performance of their campaigns over time.
By interpreting these QR code analytics results, businesses can gain valuable insights into user behavior and make data-driven decisions.
The combination of QR codes and Google Analytics allows businesses to measure the effectiveness of marketing campaigns, monitor user behavior, and create custom reports.
Visit the free QR code generator today and connect it with Google Analytics for seamless and efficient QR code tracking.
