A QR code with a transparent background easily complements any design, color, or frame, blending well with the overall campaign visuals. But it can be tricky sometimes, so don’t forget to perform a QR code test.
A guide to creating a QR code using Free QR Code Generator
Making this type of QR code takes only seven steps. Plus, this online platform is completely free; no credit card details are required upon signing up.
Check the the steps below:
- Visit Free QR Code Generator website by clicking the link
- Choose among the available QR code solutions.
- Enter the necessary information.
- Customize the QR code design by choosing from the different colors, eye shapes, frames, and pattern design options. Add a logo for branding.
- Under colors, toggle the option for Transparent Background.
- Check if the QR codes work.
- Download in either SVG (print quality) or PNG.
Pro-tip: Save your QR code in SVG format to make a scalable file that can be printed for high quality.
What to consider when creating a transparent QR code
Knowing how to create this type of QR code is just the first step for stunning visuals in your marketing campaign. Just like any tool, you should learn how to make the most out of it to guarantee its effective execution.
Here are a few QR code best practices you should note to make a functional and artistic QR code with a transparent background.
Follow your brand colors for consistent branding
If you’re overwhelmed by the QR code platform’s color selection, the best approach is to follow your brand’s colors.
Consistent branding is crucial for increasing the success of your marketing campaign. That’s why every design element must follow your brand’s overall design language.
The tricky part about using a transparent QR code, however, is that it doesn’t have a background. You must play with colors and, at the same time, maintain a contrast to guarantee that it is still recognizable and scannable.
Know the material where the QR code will be displayed
When it comes to QR codes, always remember that size matters! An effective marketing campaign with QR codes, more often than not, is determined by size.
That’s why you should never use a QR code for brochures on a billboard, as it won’t be readable by most QR code scanners.
Before generating a transparent background QR code, know the material where it will be displayed. This way, you can adjust the size and scalability to make it scannable even at a distance.
Be more creative in your transparent QR code placement
Having no background presents many challenges in making your content visible to your target audience. So, you must strategically place the QR code in a recognizable and accessible location to boost leads and sales conversion.
On the other hand, you can fully embrace the transparency of the QR code in shapes! There are plenty of invisible QR code ideas where it is hidden in plain sight—kind of like an easter egg for your audience to find.
Regardless of where you want to place the QR code, be creative to create a compelling marketing campaign that people will scan.
Best uses of a transparent background QR code
Marketing campaigns are indeed the best activities for using QR codes. But how exactly can you implement them in your campaign? We’ve listed the five best use cases below.
Window QR codes on glass storefronts