How to use QR codes for nonprofits

Nonprofit organizations’ processes can go smoothly using QR codes for nonprofits. 

These QR codes can help you make donations and promotions more convenient for the organization, given that nonprofits work on a budget, unlike businesses.

While it’s obvious that most industries are already into QR codes, nonprofit organizations can be one too.

You can make these QR codes using the free QR code generator. Read more of these below, as well as some tips and uses.

QR code use cases for nonprofits


You can use QR code for fundraising to create a seamless donation process for donors. By scanning a QR code, you can direct users to a mobile-friendly donation page where they can donate using their credit card or mobile wallet.

Event promotion and registration

Registration for upcoming events is now easier with QR codes. When users scan your QR code event registration and ticketing, you can redirect them to an event registration page where they can sign up and pay for the event.

They no longer have to be physically present to be pre-registered. It allows a smooth entrance for everyone as well.

Donor management and tracking

Donors are vital to every nonprofit organization because they support the cause. Records are important to identify these people and properly thank them in return. 

With QR codes, you can create a database of donors’ information. You can provide them with a Google Form QR code where they can provide their details.

Volunteer management and tracking

You can also use a QR code to track and manage volunteer hours and assignments. By scanning a QR code, volunteers can access their volunteer schedules, update their availability, and sign up for new opportunities.

It is convenient to monitor volunteers’ output without submerging yourself in the field.

Marketing and outreach

QR codes are great for promoting the nonprofit and its mission. You can lead individuals to the nonprofit’s website, social media pages, or other information resources.

The more information they learn about the nonprofit, the more interested they will become and might trigger donations. It’s also a way to advertise outreach programs, so donors know you’re being true to your cause.

How to create a QR code for nonprofit

Creating a QR code for a nonprofit organization is a simple process that will only take a few steps:

  1. Choose the QR code generator

Many free and paid QR code generators are available online. Some popular options include the Free QR Code Generator. You can compare different generators and choose one that best suits your needs.

  1. Select a QR code solution, then enter the information you want to encode

Once you’ve chosen a generator, you’ll need to enter the information you want to encode in the QR code. It can be a website URL, a phone number, or a text message.

  1. Customize the design of your QR code

Most generators will allow you to customize the design of your QR code. It can include adding a logo, changing the color, and adding a background.

  1. Download the QR code

Once you’re happy with the design of your QR code, you can download it as an SVG file. You can then use this image to print on brochures, posters, and business cards or include it in digital materials such as emails, social media, and websites.

  1. Test the QR code

Before distributing your QR code, test it to ensure it works properly. You can use a QR code scanner app on your smartphone or a QR code reader on your computer to test the code.

Tips for Creating and Using QR Codes Effectively

QR codes are everywhere, so you must be creative to get more scans. Here are some quick tips to make your QR code stand out.

Choosing the right QR code generator

Not all QR code generators are created equal. Choosing a reliable and easy generator with features that align with your nonprofit’s needs and a good reputation is important.

Some key features to look for include the ability to track and analyze QR code performance, the ability to create and customize QR codes, and the ability to connect with a variety of data sources.

The Free QR Code Generator is some of the most recommended QR code makers that you can use.

Designing QR codes

One factor in attracting more scans is designing your QR code to appear more appealing.

You can achieve that by using high-contrast colors, making the QR code large enough to scan quickly, and adding a logo or other design elements to make the QR code stand out.

The color scheme in your QR code is crucial. You have to choose colors that go well together and, at the same time, do not affect your QR code’s readability. Do away with pastel colors.

Testing QR codes

Before launching a QR code campaign, it’s essential to test the QR codes to ensure they work correctly.

It includes testing the QR codes on multiple devices and in different lighting conditions to ensure they can be scanned quickly and direct the user to the correct destination.

Tracking and analyzing QR code performance

It’s essential to track and analyze the performance of your QR codes so you can optimize your QR code campaigns.

It includes tracking the number of QR code scans, the device used, and where and when. You can use this data to identify the most successful campaigns and adjust as needed.

Best Practices for QR Code Campaigns

Using QR codes in multiple marketing channels

You can maximize the reach and effectiveness of your QR code campaigns; using them in multiple marketing channels is critical.

It includes using them on print materials such as brochures, posters, and business cards, as well as on digital channels such as email, social media, and websites.

It will allow you to reach a larger audience and increase the chances of people scanning the QR code.

Creating a clear call-to-action

For QR code campaigns to be effective, creating a clear call to action for the user is important.

It means that the user should know exactly what they can expect after scanning the QR code and what action they should take.

You can achieve this by using action-oriented language such as “scan now to donate” or “scan now to register for our event.”

Offering incentives for scanning the QR code

Offering incentives for scanning the QR code can be a great way to encourage people to engage with your nonprofit.

You can include things like discounts, sweepstakes, or exclusive content. These incentives should be relevant and valuable to your target audience and align with your nonprofit’s mission.

Measuring the success of your QR code campaign

Measuring the success of your QR code campaign is crucial to make data-driven decisions and optimizing your efforts. 

It includes tracking metrics such as the number of scans, click-through rate, conversion rate, and overall campaign ROI. These metrics will help you understand which campaigns are most successful and which areas need improvement.

Create a QR code for nonprofits now

Start integrating QR codes with it for better nonprofit works and activities.

QR codes are great for promotions, registrations, and information-saving. Plus, QR codes are very flexible, and their tracking features can greatly help improve systems for organizations.

Visit the Free QR Code Generator online, sign up for an account and begin exploring the software so you can create your QR code.