How To Use QR Codes for Real Estate and Property Management

The growing competition in the real estate industry requires a more comprehensive and flexible tool, such as QR codes for real estate and property management.

Competitors continue to work on improving their respective marketing strategies to stay ahead of the curve and reach prospective clients and tenants.

Unfortunately, sticking to the traditional way of marketing and advertising things won’t keep you at the top—you should be more visionary and learn to cater to both print and digital media, which QR codes can exactly do.

Get more ideas about this innovative tool from this blog and learn more about how you can effectively create a QR code from a free QR code generator.

Table of Contents

    1.  7 epic QR code marketing ideas for real estate
    2. How to generate a QR code for a real estate project using free QR code generator
    3. How can I design my QR code?
    4. Effective placements of your QR codes for real estate and property management
    5. Market properties with codes and sell that house in a scan

 7 epic QR code marketing ideas for real estate

To have a convenient tool such as QR codes is already a great leap to advancement. However, you must learn to creatively use this tool and, in many ways, get some ideas below:

360 degrees property viewing

Real estate QR code

Remove the hassle of clients whenever they have to personally visit a site or property to check if it suits their preferences by using QR codes. 

You may pre-record a video of the whole property, and using a QR code for video solution, you can convert this into a QR codes for real estate and property management so you can incorporate it into your marketing materials like posters or social media posts.

This way, potential clients can check the property without spending time and money of personal viewing, this will also save you with manpower since you no longer have to provide personnel to guide clients.

This is perfect for property businesses like hotels—a hotel and resort QR code is the best for this.

Exact property location

Get over those annoying address details that most clients actually find hard to locate; a location QR code can be an effective lifesaver instead. When scanned, this QR code opens to a specific pinned location.

Now clients would only have to follow the road map leading to your property—giving you an advantage on convenience over other real estate property sellers.

Convenient contact-saving

Tenants of your properties would also appreciate you giving them access to different important contacts such as caretakers, security, and even emergency hotlines.

Usually, you’d see these numbers plastered on walls, but by using a vCard QR code, you will make it easier for them to save these contact details minus the hassle of manual-saving but directly saving to their devices.

Mortgage calculator and bill records

Real estate payment QR code

Allow your clients or tenants to monitor their own mortgage records or pay their bills on time without frequently asking you for details—use QR codes for real estate and property management that leads to the respective websites where they can check these things.

This will give and your tenants the privacy and boundaries you all deserve. You can have a peace of mind knowing that no one will come calling you in the middle of your errands just to ask for mortgage records, convenient, isn’t it?

Buyers and homeowners’ testimonials

Leverage good testimonies from your previous tenants or previous homeowners to attract more clients and develop customer engagement.

Advertise this positive testimony and incorporate these into your marketing materials by making a compilation of them and converting them into a QR code. Giving potential clients this information will surely help them convert into actual clients.

Feedback and comment collections

Make your facilities better and continuously improve your properties by taking into consideration feedback and comments from your tenants while at the same time keeping safe consumer data.

You can paste your Google Form QR code in the vicinity of your property; scanning the QR code will allow them to leave their sentiments even anonymously. You can use these details to improve your facilities. 

Amenities and safety exits

Safety is one of the top concerns of potential clients and tenants. It’s important that you share with them safety exits and entrances in times of emergencies.

You can create a PDF of the floor or area plan, then use a PDF QR code solution to convert this into a QR code. This is much helpful than placing just one poster on a single wall where tenants may gush over during emergencies.

How to generate a QR code for a real estate project using free QR code generator

Here’s how to create your own QR code for your real estate business:

  • Go to Free QR Code Generator website
  • Choose any solution that fits your needs. All solutions in the list are static and free, you don’t need to sign up. However, if you wish to use more advanced solutions, you can click on the More button and head to sign up.
  • Provide the required details.
  • Click generate QR code and scroll below to proceed with customization.
  • Design your QR code however you like and save it in your preferred file format: SVG or PNG.

How can I design my QR code?

For an effective QR code design, you have to remember some basic points:

  • Do not invert colors - make sure to maintain proper contrast on colors. The rule of thumb is to always have dark patterns and a light background.
  • Avoid using light and pastel colors - these colors might cause scanning problems because the hue and shade level. It’s not advisable also to use the same shades for both background and pattern, it’ll give scanners great problem.
  • Unleash your creativity - play with the available customization features on the site. Don’t hold back on designing your code, from eyes, to patternsm to frames. The more creative you are, the more attention your QR code will get. Just make sure to keep the balance and symmetry.

Effective placements of your QR codes for real estate and property management

Curious about where to place your QR code for real estate to maximize its potential to reach more leads? Check out the following placements:

Property signage

When selling properties or for lease, signages are effective attention-grabbers. To elevate its use, you can add a QR code marketing ideas on the design that will lead to wider or more set of details regarding the property.

People will surely just stop by and scan the code to satisfy their curiosity. You’ll have a flock of clients coming over to you before you even realize it.

Brochures and flyers

Now if you intend to market your properties by using printed materials, flyers and brochures QR code can definitely be of good use.

This small square can hold as much data as you want and in different formats as well. Your content can vary from images, and files, to videos. The farther your brochures go, the wider the audience you can reach.

Email marketing updates

Planning to remind potential clients of the availability of your property? Head over to your email list, and don’t forget to include a QR code on the message. 

Email updates are great placements for your QR code, so it’ll be easier for potential clients to spot, and at the same time, it will not cost you any printing expenses.

Social media posts

The power of social media is undeniably strong. Considering the billion users of different social media platformss today, a single post will surely go a long way.

This makes social media posts an effective placement for your QR codes for real estate and property management

May it be on Facebook, Instagram, or X, trust that your QR code will make magic happen and will advertise your property without a sweat.

Business cards

Last but not least on our list are business cards. As small as they are, they can hold various types of data with QR codes in them. Aside from the typical name of the owner or contact number, you can actually expand your details through QR codes.

You can include website and social media links, addresses, contact numbers, and even a photo for easier identification by your customers. This guarantees that a single QR code can go a long way.

Market properties with codes and sell that house in a scan

Market QR codes in the most convenient yet effective way. Traditional marketing and advertising might still work today, but you know what works best? Adding a QR code.

QR codes for real estate and property management can expand the information that was so limitedly placed before on your marketing materials; they’re easy to create and versatile across all platforms.

So what are you waiting for? Head to Free QR Code Generator today and start your QR code collaboration journey. Sell those properties in just a scan!