Given the popularity of QR codes, you can see them almost everywhere. QR code campaigns have become rampant, but one thing that will make your campaign stand out is if the QR code is customized according to your brand and if it comes with your logo.
It’s best to learn how to customize your QR code and be different from others. Here are some steps you can follow in customizing your QR code.
No to over-customization
Customization sure is fun, but overdoing it can make your QR code an eyesore. Limit your creativity, and don’t try to use all the customization features of your QR code generator.
Remember that less is more. Don’t use light, pastel colors for your QR codes as they won’t be easily seen or detected by a smartphone camera.
Make it look attractive and legitimate by adding your company’s logo, and add a compelling call to action.
Do not invert colors
QR codes can’t be scanned right away if the color is inverted. Make sure that the pattern is darker than the background.
If your background is dark, the patterns will become nonreadable. It will take time for scanners to read your code, and turning off potential customers is the last thing you’d want to happen.
Choose the right color combination
As mentioned, pastel and light colors are not usually good for QR codes. They are too subtle and might be hard for scanners to detect. Yellow and orange are some examples of this.
Darker colors like black, dark red, or royal blue are good for the pattern. You can pair it up with a lighter hue. For example, a white background and a dark red pattern make a good combination.
Add a logo
You can add your company logo at the center to make your QR code even more recognizable. This boosts company awareness which is good for engagement and builds consumer trust.
However, ensure that the logo is not too big, as it may cause errors in scanning the code you carefully customized.
Use a catchy Call to Action (CTA)
Not everyone is confident in scanning a QR code. Using a CTA, you can guide them on what to do or give them ideas about what to expect after scanning the code.
CTAs like “Scan for map” or “Call Us” are great for travel and tourism businesses.
Make travel fun with QR codes
In conclusion, QR codes offer many benefits to the tourism industry.
They can be used to access information, make contactless payments and reservations, and provide customer feedback, among other things.
These QR code hacks can help make travel and tourism more convenient and efficient, and we encourage readers to try them out on their next trip.
But you can’t apply all these without a QR code of your own, so visit the Free QR Code Generator to start your own campaigns today.