How to Track Digital Business Card Engagement

Ever tried sharing a business card with anyone only to see it with your own two eyes being thrown in the bin? You just wasted a good amount of cash by that. In this fast-paced world, you need to ensure that your business cards are effective.

You can use a vCard QR code instead and be able to track digital business card engagements online. This way, you get to ensure that your details certainly get to work their purpose.

When users scan the code, they can instantly download it without manually encoding their details. Plus, you get to share this card on printed and digital platforms. 

Curious? Well, you only need a free QR code generator to create one. It’s easy to use! If you want to learn how, just keep reading.

What is a QR code for digital business card?

A digital business card or a vCard works similarly to a printed business card. The thing is, when users scan the code, they have the option to instantly save the cardholder’s details without manually typing in their credentials.

With a digital business card also, you no longer have to rely on printing business cards. You can add this digital business card on any platform, whether printed or digital, by embedding it in a QR code for digital business card.

The digital business card vCard QR code solution lets you create a personalized vCard landing page with more details than what can only fit in a small printed business card. You can add your name, address, contact number, websites, social media links, etc.

Why track digital QR code engagement?

It’s important to track your digital business card’s engagement in order to identify whether your card campaign is successful—it can identify leads, evaluate marketing efforts, make informed business decisions, optimize design, and benchmark performance.

By getting enough data on the different metrics, such as views, interactions, and conversion rates, you can assess the effectiveness of your digital business card and tailor your approach to maximize engagement.

This allows you to make sound decisions to strengthen or re-strategize your business card campaigns. Having a solid campaign will create a positive impact on marketing yourself and gaining a wider reach.

How to track your QR code for digital business cards?

You can track your vCard QR codes scan analytics via your account’s dashboard. Simply go to your QR code generator website and log in to your account.

Click the dashboard button and click the vCard QR code, then tap on the specific code for your QR code tracking details.

Number of Scans

The number of scans refers to the (1) Total number of scans and (2) unique scans. You get to identify how many of the total scans belong to one device or location, this way; you can filter out your real scanners.

Location of Scans

Track QR code

You can track the location of the scanners of your code. There is a GPS map and a map chart where you can locate the scanners.

It helps you identify the demographic that you can target further or where you have great influence already as reflected in your QR code engagements.

Time and Date 

Identifying the time and date of scanning when your QR code gets most scanned helps you point out the best time to post and use your QR code as a promotional tool online.

Posting time matters greatly in pooling a greater audience, so consider identifying this data.

Devices used to scan

QR code tracking

Getting the details about the devices that mostly scan your QR code can be an advantage as you get to identify how big your market is, therefore, dive deeper when needed.

How to create a digital business card using a free QR code generator?

  1. Go to the Free QR Code Generator online. Sign up for the free trial account to use the dynamic QR code.
  2. Click on the vCard QR code solution.
  3. Add the details that you want to appear in your vCard. You can customize how your landing page will look when scanned.
  4. Hit the generate QR code button.
  5. Customize the appearance of your QR code. You can some colors, use different frame shapes, and eyes, and even add a call to action and a logo.

Best Practices in Using Digital Business Cards

When using a customize QR code for digital business cards, there are some best practices to keep in mind to maximize their effectiveness. Here are a few:

Keep it simple and concise.

You can definitely customize it to make a unique QR code, just make sure that you don’t overdo it to the point of compromising the code’s scanability. Follow the color rule: light background and dark pattern.

Include a call to action

QR codes can sometimes be intimidating, making the public hesitate to scan them. Make sure to provide a call to action tag to guide users on what to do with your code.

Make it compelling to attract more scanners as well. Although customization features vary from one free QR code generator to another, most of them likely have the CTA option.

Promote across channels

Actively promote your digital business card across various channels, such as email signatures, social media profiles, websites, and marketing materials. The more exposure it receives, the more likely it is to be discovered and engaged with.

How to Use Digital Business Cards to Gain Engagements

Networking events

Networking events can be an opportunity to share your vCard QR code. You can ask facilitators to display your QR code on a table tent at the entrance.

Each coming guests might be enticed to scan your code and who knows, one or more of them might be a potential client.

Email signatures

Emails are professional forms of communication, and they can be a perfect platform to share your QR code.

Whether you’re sending an invitation or a promotional email, you can add a QR code so clients can easily access your contact details.

Social media profiles

Social media is a growing community, so it would be best to track your social media engagement; imagine how many of them might need your service and expertise but are just unfortunate for the lack of means of communication with you.

Plaster your vCard QR code all over social media; with billions of users, you’ll surely get to hit as many clients as possible. Using a QR code allows seamless communication, making you very approachable.

It’s not enough to share; you have to track it

When you track digital business card engagements, you allow your QR codes to become more powerful tool for marketing and advertising.

Getting enough data and performing analysis of these data will help you create stronger strategies and campaigns in the future.

So if you’re into expanding your reach and getting more clients, head on to the Free QR Code Generator today and sign up for the free trial.