How to use QR codes for customer loyalty programs

QR codes for customer loyalty programs are barcodes that primarily encourage target customers to continue buying from the same brand.

A QR code loyalty program gives special offers, discounts, or rewards when scanned using smartphones or other devices. You can quickly generate them using the free QR code generator available online.

Customer loyalty programs aim to reward and incentivize repeat purchases from customers. Using QR codes in these programs can make it easier for customers to track and redeem rewards and provide a convenient and seamless experience.

Do you want to learn how to create and use QR codes so it’ll be easier for you to run loyalty programs? Continue reading below.

Setting up a QR code-based loyalty program

To set up a QR code loyalty program, you can follow the steps below:

  1. Choose a platform

To get started with a QR code-based loyalty program, you’ll need to choose a platform that allows you to generate and manage QR codes.

Several options are available, including specialized loyalty program software and point-of-sale systems with loyalty program features.

  1. Generate QR codes

Once you’ve chosen a platform, you’ll need to generate QR codes for your loyalty program.

This typically involves creating a unique QR code design and inputting the information or action you want it to trigger, such as a link to a rewards page or a discount code.

  1. Promote

Promoting your loyalty program to customers is essential in ensuring its success.

This can involve placing QR code stickers or flyers in your store, promoting the program on social media or email marketing, or offering incentives for customers to sign up.

Using QR codes in your loyalty program

Let’s discuss how customers can use a QR code loyalty program, generated from a free QR code generator.

At the point of sale, customers can scan a QR code to track their purchases and earn rewards. Display the QR code on a terminal or screen or provide customers with a physical QR code card or sticker.

When customers have accumulated enough rewards, they can use their QR code to redeem them. This can involve scanning the QR code at the point of sale to apply a discount or offer or accessing a rewards page or app to redeem offers or redeem items.

These QR codes track customers’ activities and reward them, allowing you to understand their preferences and behaviors better.

This can help you tailor your loyalty program to their needs and tastes.

Types of customer loyalty programs

Businesses can use various customer loyalty programs to retain their customers. Here are a few common examples:

  1. Points-based programs

In a points-based program, customers earn points for every purchase or action, such as signing up for a newsletter or following the business on social media.

Customers can then redeem these points and exchange them for rewards or discounts.

  1. Tier-based programs

In a tier-based program, customers are placed into different “tiers” based on their level of engagement or spending with the business.

Customers are more likely to stick with a company that gives them more rewards or perks as they move up the levels.

  1. Cashback programs

In a cash-back program, customers get cash or credit equal to a certain percentage of their spending. This can be a simple way to reward customers for their business.

  1. Subscription-based programs

In a subscription-based program, customers pay a regular fee, like once a month or once a year, to get access to special deals, discounts, or other perks.

This type of program can be particularly effective for businesses with a recurring revenue model.

  1. Customer referral programs

In a customer referral program, customers get rewards for referring their friends or family to the business. This can be a powerful way to drive new business and build customer loyalty.

Best practices for using a QR code loyalty program

Following best practices is essential if you want your QR code-based loyalty program to work well.

This means creating effective QR code campaigns that show customers the program’s benefits and rewards and ensure their data is safe and private.

Providing excellent customer service and support is also essential. This means training your staff to help customers scan and redeem QR codes and ensuring your rewards program website or app is clear and easy to use.

What businesses should use QR Codes for Customer Loyalty Programs

QR codes can be an effective tool for customer loyalty programs for businesses of all sizes and industries.

Some companies that might find QR codes especially helpful for customer loyalty programs are:

Retail stores

Retail stores can use QR codes to track purchases and reward customers for repeat business. You can display a retail QR code at the checkout or provide customers with a QR code card or sticker to scan when making a purchase.


Restaurants can use QR codes to track customer visits and reward frequent diners. Place QR codes on tables, menus, or receipts; customers can scan them to earn rewards or access special offers.

Service businesses

Businesses that provide services, like salons, spas, and fitness studios, can use QR codes to keep track of customers’ visits and give rewards to those who come back often.

Add QR codes on loyalty cards or receipts; customers can scan them to earn rewards or access special offers.

Online businesses

Online businesses can use QR codes to track customer purchases and reward repeat business. Include a QR code on purchase confirmation emails or shipping labels or provide customers with a QR code card or sticker to scan when making a purchase.

Start using QR codes for loyalty programs today to improve customer retention

QR codes are an excellent tool for customer loyalty programs because they make it easy for customers to track and redeem rewards. They also make shopping more accessible and more convenient.

Using best practices and promoting your loyalty program, you can get more customers to join and build long-term, valuable relationships with them.

If you want to build customer loyalty and improve your customer retention strategy, start using QR codes for your customer loyalty programs.

You can create attractive QR codes using a free QR code generator online. Visit their website today.