QR Code Techniques for Customer Relationship Management (CRM)

QR codes have become a common sight in our daily lives. We see them in various places for different purposes, such as hotel check-ins, Wi-Fi access at a cafe, or paying for groceries at the mall.

But beyond these practical uses, QR codes can also be a powerful tool for improving customer relationship management (CRM). 

By incorporating QR code techniques into your CRM strategy, you can streamline communication, gather valuable customer data, and enhance the overall customer experience.

And with a free QR code generator online software, you can gather valuable insights from customers to improve engagement and help build stronger customer relationships. 

From personalized QR codes linked to customer profiles to loyalty programs and customer feedback platforms, there are countless ways to leverage the power of QR codes in your CRM efforts. 

Read this blog to explore how brands can use QR codes for CRM.

What is a QR code for customer relationship management (CRM)?

A QR code for CRM provides information or performs a specific action when scanned with a smartphone.

For example, a business can link a profile in the company’s CRM system to create personalized QR codes for each customer’s information and details, which would then be accessible in one scan.

Brands can also use QR code for survey feedback collection for customers to leave reviews, helping them gather valuable insights and improve their products or services.

Another way to use QR codes for CRM is through loyalty programs. Customers can scan a QR code at each purchase to earn rewards or points toward future discounts.

And with dynamic QR codes, it’s easier for businesses to track customer purchasing habits and tailor their marketing efforts accordingly.

6 QR code Techniques for Customer Relationship Management 

Companies can use several QR code techniques for customer relationship management (CRM):

Personalized QR codes

Businesses can create unique QR codes for each customer profile linked in their CRM system. It allows for easy access and updating of customer information.

Loyalty programs

Customers can scan QR codes loyalty programs at each purchase to earn rewards or points towards future discounts.

This strategy encourages repeat business and allows businesses to track customer purchasing habits.

Customer feedback platforms

Brands can use QR codes to gather customer feedback through surveys or review platforms such as Google Forms. In one scan, consumers can instantly access the form to leave their comments.

Marketing and communication

Businesses can use QR codes to send personalized marketing messages or customer updates. 

For example, a company might use a QR code to send a special offer or announcement directly to a customer’s phone.

This will make the customer curious about what they will find when they scan it, ensuring that they will engage with the QR code.

Event registration and ticketing

There's a QR code event registration and ticketing that you can use too, making it easy for customers to access event information and redeem tickets.

Contactless payments

QR codes can be used for contactless payments, allowing customers to make purchases by scanning a code with their phone.

This innovation is an advantage since most customers now prefer cashless transactions as they’re more convenient and hygienic.

Benefits of using QR codes in CRM

Streamlined communication

With one scan of a QR code, customers can instantly connect with your customer support to ask for assistance, ensuring quality service.

Customer data gathering

Aside from feedback and purchasing habits, you can also track scanning activity from your target audience through dynamic QR codes.

This advanced feature offers insights that you can use to create better QR code campaigns.

Improved customer experience

Imagine having everything you need in just one scan. QR codes can make it easier for people to know about and interact with your brand, leading to a better overall customer experience.

Increased efficiency

QR codes can help automate and streamline processes, such as event registration and ticketing, saving time and business resources.

Cut expenses

QR codes help reduce the need for paper materials and manual data entry, leading to business cost savings.

How to create a CRM QR code

To create a CRM QR code, here are the steps:

1. Go to the Free QR Code Generator online
2. Choose a QR code solution you want to use. 
3. Attach the details needed to proceed
4. Generate the QR code
5. Customize the QR code by adding colors, changing the frame and eye shape, adding the brand logo, and a call to action.
6. Test-scan your QR code to check if it's working.
7. Download, print, and deploy your QR code.

Best practices to follow when using QR codes in Customer Relationship Management

Here are some best practices for using QR codes in customer relationship management (CRM):

1. Make sure the QR code is easy to scan

This includes using dark colors for the pattern and light colors for the background. You must also use a size appropriate for where you’ll place it.

2. Test the QR code before deploying it

Ensure it functions appropriately and links to the correct information or action.

3. Provide a clear call to action

Make it clear to customers what they should do with the QR code or what they’ll find when they scan it, such as “Scan to access special offer” or “Scan to leave a review.”

4. Use a trusted QR code generator

There are many QR code generators available, but use the one that is reliable and secure to ensure the safety of customer data.

5. Monitor and analyze QR code usage

Track how and when customers use QR codes and use this information to improve your CRM efforts.

6. Update QR codes as needed

If the information or action associated with a QR code changes, update the code accordingly.

By following these best practices, businesses can effectively incorporate QR codes into their CRM strategy and improve customer communication and engagement.

Enhance your CRM strategy using QR codes

QR codes can be valuable for improving customer relationship management (CRM). Their ability to provide instant data access in one scan makes them a top-tier digital tool.

Customers can quickly and easily scan QR codes with their smartphones, making it simple for them to engage with your business and view information.

And because a wide range of devices and platforms support QR codes, they can be used by a diverse customer base.

Another advantage of QR codes is their versatility. Companies can use QR codes in various settings, from storefronts and marketing materials to events and online channels. 

It makes them a flexible and adaptable tool for improving CRM efforts.

By using QR codes, businesses can streamline communication, gather valuable customer data, and enhance the overall customer experience. Adding them to your CRM toolkit is worth considering.