QR codes have become a common sight in our daily lives. We see them in various places for different purposes, such as hotel check-ins, Wi-Fi access at a cafe, or paying for groceries at the mall.
But beyond these practical uses, QR codes can also be a powerful tool for improving customer relationship management (CRM).
By incorporating QR code techniques into your CRM strategy, you can streamline communication, gather valuable customer data, and enhance the overall customer experience.
And with a free QR code generator online software, you can gather valuable insights from customers to improve engagement and help build stronger customer relationships.
From personalized QR codes linked to customer profiles to loyalty programs and customer feedback platforms, there are countless ways to leverage the power of QR codes in your CRM efforts.
Read this blog to explore how brands can use QR codes for CRM.
- What is a QR code for customer relationship management (CRM)?
- 6 QR code Techniques for Customer Relationship Management
- Benefits of using QR codes in CRM
- Best practices to follow when using QR codes in Customer Relationship Management
- Enhance your CRM strategy using QR codes
What is a QR code for customer relationship management (CRM)?
A QR code for CRM provides information or performs a specific action when scanned with a smartphone.
For example, a business can link a profile in the company’s CRM system to create personalized QR codes for each customer’s information and details, which would then be accessible in one scan.
Brands can also use QR code for survey feedback collection for customers to leave reviews, helping them gather valuable insights and improve their products or services.
Another way to use QR codes for CRM is through loyalty programs. Customers can scan a QR code at each purchase to earn rewards or points toward future discounts.
And with dynamic QR codes, it’s easier for businesses to track customer purchasing habits and tailor their marketing efforts accordingly.
6 QR code Techniques for Customer Relationship Management
Companies can use several QR code techniques for customer relationship management (CRM):
Personalized QR codes
Businesses can create unique QR codes for each customer profile linked in their CRM system. It allows for easy access and updating of customer information.
Customers can scan QR codes loyalty programs at each purchase to earn rewards or points towards future discounts.
This strategy encourages repeat business and allows businesses to track customer purchasing habits.
Customer feedback platforms
Brands can use QR codes to gather customer feedback through surveys or review platforms such as Google Forms. In one scan, consumers can instantly access the form to leave their comments.
Marketing and communication
Businesses can use QR codes to send personalized marketing messages or customer updates.
For example, a company might use a QR code to send a special offer or announcement directly to a customer’s phone.
This will make the customer curious about what they will find when they scan it, ensuring that they will engage with the QR code.
Event registration and ticketing
There's a QR code event registration and ticketing that you can use too, making it easy for customers to access event information and redeem tickets.