How QR Code for Marketing Automation Can Elevate Businesses
If you are not using a QR code for marketing automation, you are seriously missing out on an opportunity to engage with your customers. QR codes are one of the most cost-effective ways to do your marketing and capture more leads.
You can use these QR codes to instantly direct customers to landing pages, collect feedback, and provide support with just a scan. Thankfully, it’s easy to create QR codes for so many things with a free QR code generator.
So, let’s get in and see how you can create marketing campaigns simply by integrating QR codes.
Table of Contents
What is marketing automation?
While humans are good at creative tasks, robots and machines are well suited for repetitive tasks. So why not assign each task to one they are best at?
This is where implementing marketing automation is a sane approach. It is all about using software or technology to automate repetitive marketing tasks.
This way, businesses can manage marketing campaigns by automating simple tasks like lead generation, email marketing, social media posting, and the like.
Realizing the potential, a significant number of companies currently use QR code for marketing automation tools. By automating most of the marketing work, marketers can use their potential to optimize processes and scale their businesses.
Why use a QR code for marketing automation?
Only a few years ago, there was rarely any tool that could effectively bridge online and offline marketing. But, the advent of QR codes has closed this gap.
Users can now scan the QR code on print and be directed straight to the landing page. This way, it gets easier for marketers to share any type of information with the audience.
It won’t be wrong to say that the popularity of QR codes is due to their ability to store plenty of information. Most of all, it can embed all kinds of media and links, like videos, images, URLs, PDFs, or documents.
Luckily enough, a large population is now familiar with scanning QR codes, so it’s easier to accommodate QR codes for automating marketing.
Here are a few of the many benefits for companies that use QR codes:
- Easy customer feedback collection
- Increase customer engagement through informative content
- Gather customer data
- Simplify payment processes
- Readable from all directions
- Inexpensive and easy to create
With so many perks, integrating a QR code is only a good choice. But how can we create one? Well, here’s how.
Automate with Hubspot and Zapier
In addition to the benefits mentioned, most free QR code generators can now be integrated with Hubspot and Zapier.These are leading marketing automation software used by businesses to streamline marketing-related tasks.
HubSpot allows you to manage QR codes directly within your CRM, incorporating them seamlessly into your email campaigns and social media posts.
Zapier connects with over 7000+ apps, automating tasks such as QR code creation based on specific needs.
How to create an effective QR code using Free QR Code Generator
Did you know that you can use a QR Code Generator to generate a code with your brand’s logo? You can choose from many features, including the type of QR code.
Here is how you can create a QR code in a few simple steps:
Step 1: Before making a QR code, you need to be clear with your goals. Figure out why you need a QR code then choose the type that fits your needs.
Step 2: Once you are prepared with your needs, go to the Free QR Code Generator, pick the type of QR code you prefer, and put all the information.
Step 3: Incorporate the link where you want to direct your customers to. For instance, you can add a link to your website so customers can know more about your brand.
Step 4: Customize QR code using the available features. You can change the color of the code, add a logo, or anything else you want.
Step 5: Then, click on the “Generate QR code” button.
Step 6: Test the QR code you just created to ensure it takes you to the correct link.
7 Ways to use a marketing QR codes
By using QR codes for automating the marketing, marketers can take extra burden off their shoulders and focus on the things that could help optimize the strategies.
Not just that, 88% of small businesses say automation allows them to compete with larger companies. So, why not be among those 88%?
Here are seven QR code examples in marketing:
Landing pages
When using offline marketing materials for any marketing campaign, you can pick a free QR code maker to create QR codes to direct the visitors straight to your landing page.
When you do, ensure it is optimized for mobile phones because that’s where most of the traffic will be coming from.
A tip is to put only relevant and concise information on the landing page with a clear call to action that will prompt your audience to act instantly.
Incorporate these elements to create a successful landing page:
- Add attractive visuals
- The landing page should revolve around a single purpose
- Give to-the-point information or messaging
- Optimize the page for mobile phone
- Strong CTA
Landing pages really speed up the process, reduce friction, and bypass the need to manually type in URLs.
Onboarding
QR codes have a significant role in supporting sales. And one way to support sales is to automate the process of onboarding new customers with QR codes by using a free QR code generator.
These codes can provide instant access to instructional material, content, or forms. For instance, when new users scan a QR code, they will be directed to a registration form or guiding materials.
This process is especially useful in familiarizing customers with a new app or website.
For registration, a Google Form QR code can direct users to the form, where they can fill out their details, upload all the necessary documents, and familiarize themselves with the usage policies.
Automated customer feedback
If you want easy and in-the-moment feedback from your customers, you need to devise customer engagement strategies and incorporate QR codes.
Once you are done creating a QR code for marketing automation, place it on receipts, emails, or on your website so customers can easily access a feedback form with just a scan.
You can also direct users to your social media platforms, such as Facebook or Instagram, to encourage reviews. This is important for your brand’s reputation and helps you determine how customers see your brand.
Customer support
QR codes can be linked to possibly any webpage and resource and this capability makes it really useful in marketing automation.
That said, you can link a QR code marketing directly to support resources, like AI chatbots, live chat support, FAQs, or any other video tutorials.
For instance, if a customer faces a problem in using a product, the QR code labeled on it can direct the customer to a troubleshooting guide or contact form.
This prevents customers from the hassle of searching for your website and saves your customer support team from answering questions that are already covered in existing guides.
Policy documents
QR codes can also be labeled in the policy documents to direct users to the portal where customers can file claims. Such a code can also be used on the products to provide users with policy documents on the go.
This helps them view and download the terms and conditions, user agreements, and privacy policies.
With the world going online, relying solely on electronic policy documents is a wise choice, as it reduces paper waste and makes it easier for customers to access and review the information.
Email marketing
Using QR codes in email is an effective way to carry out marketing automation. QR code for marketing automation allows marketers to measure campaign performance by tracking click-through rates (CTR) and scan rates.
Not just that, recipients can quickly scan the QR code and access the needed information without leaving the email client.
This can be particularly useful when you aim to drive traffic to specific platforms. For instance, an e-commerce retailer can use a coupon QR code in their email marketing to offer a discount or new seasonal collection to their customers.
Lead generation
When your QR code marketing strategy is well-designed, you can have a steady stream of leads coming through. Next, create a QR code using a QR code generator.
This tool contains everything you need to customize a QR code according to your brand’s requirements. Due to its versatility, you can easily incorporate the QR code in ads, brochures, event signage, and other such marketing materials.
The aim of using such a code is to drive organic traffic toward your lead-generation landing pages. And do you know the best part?
You can also track the outcome of your marketing campaigns using these QR codes. In essence, QR codes are just the right tool to keep your audience engaged and convert interested prospects into leads.
Best practices for QR codes
Follow these QR code practices for marketing automation.
Avoid cluttering: A cluttered design is less appealing and more distracting. Therefore, when designing visual content, keep it simple to attract the audience and increase the chances of a successful scan.
Add your company logo: Adding a logo to a QR code is a good opportunity to enhance brand recognition. Make the most out of it to distinguish your QR code from others.
Use brand colors: Add your brand colors to your QR code to maintain a consistent brand image. This way, your audience can easily spot the QR code and identify your company.
Add an appropriate call to action: Always place a compelling call to action next to your QR code to increase the likelihood of scanning.
Correctly position the QR code: Position your QR code such that it’s clearly visible from different angles. Most of all, keep it at eye level for easy scanning and to make it more noticeable.
Start your QR code marketing strategy with a QR code generator
Using a QR code for marketing automation can automate many aspects of the marketing campaign. This frees up human resources that can be utilized in scaling the business. So, incorporate QR codes into your business activities and make the most of their capabilities.
Why wait? Use the Free QR Code Generator and build a customized QR code right according to your brand’s needs.
FAQs
How do you attract customers to scan QR codes?
To attract people towards QR codes, you need to create hype. Advertise your QR codes and make them prominent and easily accessible.
Place the codes at convenient locations where people can pause and scan the code. To make it more interesting, you can focus on the details, use colors to evoke emotions and pick a pattern that represents your brand’s style.
Why are QR codes appealing to marketers?
With the best practices for QR codes, businesses can expect better engagement from the target audience. QR codes can be easily customized according to branding and embedded in virtually every marketing material.
Since they hold more data, linking to promotions and landing pages is easier.
